4mula is a line of aromatherapy bath and body products with a brilliant idea: create holistic potions out of natural ingredients in lasting reusable packaging that is so attractive you’ll never want to toss it. I love the concept of beautiful packaging that you can either refill with the same contents or reuse for different purposes – why don’t more companies do this?
4mula’s liquid products are packaged using easy peel-off labels in clear, modern looking rectangular bottles so nifty you’ll want to keep them around. If that isn’t enough to inspire you, check out the (re)user gallery where customers share their brilliant ideas from storing organic seeds to organizing nails in a tool box.
Image: Notcot