If you want to drink excellent beer, we have it. If you want compromise your standards and drink yellow nonsense, then you’re probably not our customer anyway, so what do we care?”- Greg Koch, co-founder Stone Brewing

In nearly a decade of writing about small business, there is no single group I’ve enjoyed talking with more than craft brewers. It’s an industry that attracts passionate beer-lovers of all stripes, meaning it has more than its share of fun-loving oddballs. (Yes, a cult-like religious …

When historians look back on the fall of the American Empire, the Hummer may well serve as the symbol of cultural excess that brought down the once great nation. The Romans got gout and fell over from guzzling wine in lead pots; we bellied up to the gas pumps sucking down the sweet oily nectar that would flow forever.

If ever there was an apologue for the gilded anything-goes Clinton era, it is the Hummer. Hell, the car’s name itself calls to mind images of stripper-laden rap videos, …

Marketing 101: When it comes to auto racing, telling jokes, and launching a new product, there is one truism: Timing is everything.

Ladies and gentlemen, Lexus presents the HS250h.

The HS250h rolled into showrooms in fall 2009 and car buyers who love the Earth and luxury accoutrements like heated/cooled seats in equal measure, finally had a dedicated hybrid to call their very own.

Marketing 102: If an auto company becomes a national punchline because its cars won’t slow DOOOOWWWWNNNN, then it’s probably not the right time for delivering a new vehicle …