Levi’s jeans are pretty sustainable. Don’t believe us? The company recently calculated just how much water it takes to produce its jeans. All in all, the water usage it takes to make a pair of the company’s jeans is rather low.
According to Levi’s “Life Cycle Assessment,” it only takes 2,835 liters of water to produce a pair of the company’s popular 501 jeans. The company has been able to curb its water usage in a number of ways:
The company works with the Better Cotton Initiative (BCI). BCI works to make “global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.”
The company also has recently created “water saving and recycling processes to their manufacturing facilities.”
In addition to doing a lot of internal work to make its jeans more environmentally friendly, Levi’s is also urging its customers to consider water usage when caring for their jeans. The company urges its consumers to wash jeans after several wears and to use cold water when washing jeans. Levi’s also asks buyers to line dry their clothing rather than use a conventional dryer. The company came out with is “Life Cycle Assessment” before World Water Day (March 22).
As our readers know, watching your personal water usage is imperative to helping our world survive and thrive. I’m incredibly “eco-minded,” but am always finding new ways to limit my personal water usage.
Similar to many Levi’s consumers, I wash my jeans rarely. I also limit my water usage by washing everything on a cold rinse cycle, by taking incredibly short showers, and only washing my hair once or twice a week.
Do you know of any other companies who are as water usage savvy as Levi’s? How do you limit your water usage?
Related on EcoSalon