Yesterday’s News, an eco-friendly cat litter made from recycled materials including paper and sawdust, takes 44 million pounds of paper and turns it into cat litter each year.
With their new packaging serving as their inspiration, Yesterday’s News recently launched their Do-Gooder Design Challenge. Four eco-friendly designers were challenged to transform recycled newspaper into fashion-forward designs. The Do-Gooder designers include Bahar Shahpar, Lara Miller, Samantha Pleet and Celeste and Anthony Lilore of RESTORE Clothing. Over the summer, the four designers will work on their eco-friendly fashions, which will be auctioned off in September to benefit each designer’s favorite green charity.
In the meantime, Yesterday’s News partnered with green living expert Renee Loux to hold an Earth Day contest for consumers. The challenge? Use assets from the company’s recyclable packaging to create a dream handbag. Consumers utilize an online design application to transform elements of the packaging into a handbag, and three winners will have their designs turned into actual handbags by leading eco-friendly handbag designer Elias Abadi – president and head designer of Nahui Ollin, Candy Wrapper Handbags.
“As the annual Earth Day celebration begins, I am joining forces with Yesterday’s News, a wonderful eco-friendly product that takes items that have the potential to end up in the waste stream and turns them into a cat litter, for this fun Design Challenge to help educate millions of cat owners that going green is in fashion all year-round,” said Loux, green living author, TV personality and spokesperson for the Yesterday’s News Do-Gooder Design Challenge.
To design a handbag, visit www.dogooderchallenge.com. The contest runs through May 14, 2010.
Editor’s Note: This post has been updated to reflect that, while consumers are asked to create the “it” handbag using the online tool, the four designers are creating eco-friendly fashion designs out of newspaper.