We wish more of you in the spotlight would bask in the green light, including Olympic poster boys, platinum-capped rappers and Hollywood idols who consume our fascination. What they own, where they live, what they drive, what they wear, what they eat: It drives our popular culture.
Imagine the potential impact of the young and wasteful who make the choice to get on board the eco movement beyond peddling torn tights and alternative energy fluids like Red Bull.
True, not every ingenue puts herself on the line, like Hayden Panettiere, who traveled to the Japanese village of Taiji to protest the dolphin slaughter. And not every handsome screen idol can fill Leo’s shoes, lending his support to countless causes, like the upcoming Christie’s International Green Auction to raise mega bucks for four non-profit environmental organizations.
We don’t judge the slackers harshly because, well, the dangling adverts and chauffeured SUVs are hard to pass up. But we urge the following stars to try out for a more worthwhile role, that of sustainable spokesperson for a hurting planet.
Shaun White Red Bull and Target Line: Adverts Not Medal-Worthy
The world’s best uber-snowboarder and top money maker can make a huge dent by being more selective about endorsements, promoting healthy, sustainable products. But Shaun White has aligned himself as an extreme Red Bull energy drinker (should we drink it to board like him?) and a line of boy’s wear at Target to name a few. Some of the garments are cotton (and not organic) but the sweats contain a lot of plastic polyester. This would have been a great chance to score a green eco line, a hot move for sure. After all, his Target advert made the screen at Times Square. That’s power!
Sean Kingston: My Super 18 Reflective of Phat-Pack Lavish Cribs and Bling
The five pound gold watch says it’s time for Sean to green his act. Perhaps a casualty of MTV Cribs and other entertainment flaunting the lavish lives of the rich and blung, the rapper’s idea of a birthday is staging a Super 18 bash at Jungle Beach in Jamaica with his entourage, iced in $100,000 of new jewelry and adding a new car to his fleet. The native of Kingston could do so much more to send the right message. Conspicuous consumption? Zzz.
Lindsay Lohan Has Holes in Her Eco Story
Perpetually in trouble (last stint was falling into a patch of succulents), Lohan is adding hand bags to her questionable 6126 fashion line, which also includes green leggings. She needs to go the way of Project Runway’s Leeann Marshall and others who are investing in green that is more sustainable than trashy. In this case, Mama may actually know best because Dina Lohan launched an eco-friendly toothbrush that might get more support that the 6126 hose. Lohan should really get on board the green bus with true commitment, forgoing the junk food and drugs and getting healthy to set an example for her fans.
Miley Cyrus Needs to Deliver that Eco Line without Inconsistencies
“I’m a vegetarian but I hate vegetables and eat pasta everyday,” she was quoted saying, as thousands of young fans listed with baited breath. Great. One day she is reaching out to recruit green teens. The next she is swapping out her Toyotoa Prius for a Mercedes SUV. Ecorazzi says Miley blames the recall but the truth is her dog outgrew the hybrid. This is a mega rich, red hot star who has cashed in on her Hanah Montana products – most of them cheesy polyester girl’s wear sold at Sears, Walmart, Macy’s and other big box stores. Even her Target bedding (what kids breathe in nightly), is filled with toxic textiles. Why not use the good stuff, Miley? You would be even richer when it comes to promoting healthy living.
Team Beckham: Gas-Guzzling Cars, Real Estate, Mega Miles, Sugar Adverts, $1.5 million Shopping Sprees
One critic of the soccer star went so far as to accuse him of “causing global warming.” That’s because the family man (Victoria and three little forwards), reportedly among other accusations, owns a fleet of 15 cars (including an Escalade) and racked up more than 250,000 frequent flier miles last year. And he can spend the money he earns to bend. According to MSN, he spent a cool three grand to fly his pampered bulldog pup in luxury from England to Beverly Hills through a VIP service that included special care. He also has endorsed high sugar products, a no-no for athletes and greenies alike. Then again, wife Victoria is said to own $2 million in Hermes Birkin bags, and reportedly dropped $1.5 million shopping for a single season in Milan, claiming “shopping is like a drug.” Yep, that’s why most of us stay away from Via Montenapoleone when in Milan.