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Coming Soon to the USA: hessnatur Organic Fashion
Posted By Elaine Lipson On May 19, 2008 @ 9:48 AM In Fashion | 2 Comments
My American friends living in Germany always comment on how noticeably green the country is; there’s recycling everywhere, organic food is a significant part of the food market, and everybody participates in environmental responsibility as a matter of course. Now hessnatur, one of Germany’s most highly regarded organic and sustainable clothing companies is launching a U.S. division with a dedicated Web site arriving this summer, followed by a mail-order catalog with styles for women, infants and children.
Hessnatur initiated the world’s first organic cotton farming project in Egypt in 1991, according to the company, and they’ve been making cool organic clothes ever since for lucky Europeans. They’re known for serious social as well as environmental responsibility, with a fair trade and ethical labor program in place. Fashion star Miguel Adrover is newly hired as creative director for the U.S. launch, so look for some great street-informed sustainable style. You can sign up today to receive the charter catalog at hess-natur.com.
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