Attending The Green Shows during New York Fashion Week feels like a departure from the haughty attitudes as well as the not-so-sustainable practices of the mainstream fashion industry.
Backstage, models sit easily while natural products are applied to their skin and hair. The front of house is mingling and chatting sociably without a halo of status hanging over each person. In other words, the eco-scene is… well, good.
“Showing at the Green Shows is so wonderful because it is such an intimate setting,” says featured eco-designer Krystal Hoffacker of Dress Reform.
The Green Shows may be intimate with only a couple hundred attendees up against the vast numbers squeezing into the tents at Lincoln Center for Mercedes Benz Fashion Week, but one thing is certain – sustainable fashion is on the map and catching the interest of new designers as well as the public and press.
A packed house for Day Two at the Metropolitan Pavilion, where the Green Shows was hosted this year, turned out to see versatile pieces from Dress Reform, a live exhibit of the Uniform Project in conjunction with the new Bright Young Things line, and topped the day off with an evening presentation and party for New York’s little sustainable star, Samantha Pleet.
Watch our EcoSalon Exclusives NYFW Spring 2011 Highlights Day 2 at The Green Shows video for an inside look at the green scene that is quietly and confidently making its presence known!