It’s easy to rush around department stores with our girlfriends, feasting our eyes on sale items while rarely consciously connecting with the items we’re buying. After all, we’re Americans and we just want the most we can get with our money, right?
Conscious choices require conscious shoppers and new online shopping venue FashionStake intends to make you think before you buy.
With a tag line that reads “The Fashion Democracy,” we can’t say enough about how they do make shopping fair for all, interpreting fashion in how we look at our purchases and how designers fill our orders.
FashionStake is essentially a designer trunk show with you, the shopper at the helm, having control over whether the designers actually produce. You shop, you pre-order, you wait for the masses to help make the maximum order threshold and when met, the piece goes into production, your credit card is charged and you get something you really want. By using this pre-order model, the site is able to access designs before they hit stores and only make exactly what has already been ordered – and at a lower price point than what other shops will be offering in spring.
The FashionStake website says the idea was born out of founder Vivian Weng’s personal frustration.
“After spending her life working with major designers such as Elie Tahari and ESCADA, as well as emerging designers such as Jeffrey Monteiro, Vivian knew first-hand how difficult it was for designers to reach their target audience, no matter how amazing their collections were. Moreover, as a fashion-lover, she was frustrated at paying sky-high prices at department stores for relatively uninspiring items. The fashion industry seemed broken.”
So Weng is fixing it and we are more than elated she’s pulled in four top notch sustainable designers for her “Holiday Showcase” roster including amazing (really, read his story) silk scarves by David Peck, dresses (and the above rad jumpsuit) from Tara St James of Study, jewelry by Mociun and eco-friendly hand bags from Collina Strada.
All sales end December 20th so get on it and order!