Global Green Oscar Pre-Party

-

Al Gore taught us just what high profile people can do to further the green movement. If stars and top models can sell wrinkle cream, they also can sell hybrids, lower fuel emissions and green school initiatives.

Global Green USA is harnessing that star power, hosting its sixth annual Pre-Oscars party at the Avalon in Hollywood. Sheryl Crow and Gavin Rossdale (lead singer from Bush) will perform and heavy hitters like Leonardo DiCaprio, Orlando Bloom, Kate Bosworth, Marisa Tomei and Penelope Cruz will walk the green carpet. It’s all designed to raise funds and awareness about improving the efficiency and conditions of schools in ailing New Orleans and elsewhere.

“This is the launch of our national initiative to raise $3 million in the next five years for on the ground projects and educational awareness,” Matt Petersen told me. Petersen, the president and CEO of Global Green USA, says good light and indoor quality in the classrooms results in fewer missed school days and higher test scores. The Andrew Wilson Elementary School in New Orleans is among the green models of the initiative, as pictured in the rendering below.

-

In 2004, Global Green launched The Green Schools for Southern California Initiative, partnering with the L.A. Unified School District and other government entities to build more than 34 new schools. The New Orleans effort – which also includes affordable housing (Brad Pitt and Angelina Jolie have been big backers) – targets a new, greener Big Easy that returns students and teachers to vastly healthier learning environment. Petersen figures the schools can save an average of $40 thousand per year by converting to better energy systems.

“Green building and sustainability forces us to take a holistic view and see how everything is connected,” he says. “For too long, a stovepipe mentality has driven an over-specialization with everything.”

-

Certainly, Hollywood’s film icons are part of the holistic picture. Petersen (second from left in group photo, above) says he has been fortunate to work with motivated, educated and informed people – who just happen to also be big names. Petersen even sends his celeb board members to the Academy Awards in hybrids to really drive home the message. “Whether it’s Leo or Brad or Salma Hayek, they help in the continuation of our efforts to combine real substantive work with shining lights on the solutions,” Petersen explains.

The party tickets range from $125 for general admission to $2500 for the exclusive patron level – swhere I imagine most of the stars will be sipping their green drinks and making Oscar predictions.

(Photo credit: Global Green USA, Leonardo DiCaprio, top; 2007 pre-Oscar party group.)

Luanne Bradley

Luanne Sanders Bradley is the West coast Editor at EcoSalon and currently resides in San Francisco, California.