Wending the Green Way


I love magazines and I love travel but not every travel magazine does it for me. My eyes start to glaze over at the terrible sameness of so many resorts, while my heart sinks at the knowledge that the “paradise” they are selling is all too often actually a former one.

They paved paradise and put up a parking lot, with a pink hotel, a boutique and a swinging hot spot. – Joni Mitchell

You won’t find a bikini model on the front of Wend Magazine. It’s mainly focused on adventure travel – from hiking the Andes to skiing Japan. But it also has a strong environmental theme – one of the articles in the current issue is about a sailing expedition to the site of a marine plastic disaster in the North Pacific Ocean. There’s a section called Greenery devoted to sustainable design and a section called Platform devoted to an environmental non-profit organization.

The print magazine is printed on paper certified by the Forestry Stewardship Council – meaning it comes from sustainably managed forests – with soy-based inks. Subscribers can also opt for a paperless digital subscription – especially green if you live on the other side of the world (it’s a US-based magazine). The website also has a lot of additional content such as podcasts.

I really like the look of Wend but I must confess I found the digital edition hard to read. It would work well on a desktop with a large screen but it was a bit unwieldy on my small laptop screen – I either had to squint at tiny type, or enlarge it and navigate with the browser arrows. Try it out for yourself – maybe you’ll fare better with the digital edition than I did. If not, but you like the content, at least you know the paper product is also ethically sound (though it would be nice to see an upgrade to recycled paper at some point).