Remember the Green My Apple e-waste campaign that Greenpeace leveled against Apple in 2004? It’s aim was to make the technology company aware that having toxic substances in their iPods, iBooks, and iMacs was not acceptable to consumers.
It was a huge success, with Apple’s CEO Steve Jobs responding fairly quickly with a detailed policy for a A Greener Apple, promising that Apple would create products free of BFR (brominated flame retardants) and PVC (polyvinyl chloride) by 2009.
The unveiling of Apple’s newest iPod Nano shows that they have not only been true to their promise but ahead of schedule. The 4th generation iPod Nanos are BFR-, mercury- and PVC-free, use arsenic-free glass, and are recyclable. This could make a big difference to Apple’s current ranking of 13th in the latest edition of Greenpeace’s Guide to Greener Electronics.
This guide, which ranks the 18 top manufacturers of personal computers, mobile phones, TVs and games consoles according to their policies on toxic chemicals, recycling and climate change, is a great resource for anyone planning on purchasing new electronics.
Here’s the current rankings as of September 2008:
Image: Capitan Giona