Pop star and fashion icon Gwen Stefani’s new fashion collection replaces jeans with eco-friendly non-denim options.
Almost everyone loves jeans – most of us wear them at least a few times a week. But Gwen Stefani has ditched jeans to the wayside, and is offering the rest of us the chance to do so as well. The fashion icon has teamed up with denim guru and co-founder of 7 For All Mankind, Michael Glasser, to come up with a collection aiming to replace those beloved jeans with chic and comfortable denim alternatives made from eco-friendly tencel fabric.
Stefani is launching the collection under the name DWP, which stands for Design With Purpose, showcasing a stylish and casual chic trousers. All items are made out of tencel, a silky and naturally wrinkle-resistant material which can be coated, treated or dyed to give it a denim, leather or cotton look with less environmental impact than treating denim. The super comfortable and well-draped trousers are adorned with details like asymmetrical zippers and rolled cuffs, channeling Stefani’s personal sense of style. The whole collection is manufactured in Glasser’s factory in Vernon, CA, making it local and ethical, as strict regulations and labor rights are strongly enforced.
When Stefani and Glasser originally joined forces, they had planned on creating a sustainable, eco-friendly, luxury denim line, but decided on the DWP luxe sweatpants, jumpsuits and drapey tops version as soon as their Neiman Marcus buyers expressed how over the five-pocket jean they’ve become by now. We agree that the outcome is far more favorable, and will be perfect for upcoming spring and summer weather and showing off cute ankle boots and strappy sandals.
You’ll find DWP’s full 18-piece collection in stores this spring, where prices for the brightly colored tops and dresses, printed and patterned trousers and jumpsuits will range from $150-200. It’s more than many people spend on casual clothing and simple basics, but a fair price considering the local production, sustainable materials and ethical manufacturing practices involved in the creation of each piece.
Images: WWD
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