ColumnThe sun shines brightly through this experimental type.
Russian designer, Ruslan Khasanov‘s approach to typography is inspired. His use of over 5000 photographs of ink spots dissolving in water to achieve a system of type that disappeared over the course of reading hinted at the ephemeral nature of his art. With his latest typographic experiment – called Sunbeam Type - Khasanov toys with the dispersion of light.
The most familiar example of light dispersion is probably a rainbow, which causes white light to cast the full spectrum of colors. Khasanov casts a unique interpretation upon the notion of using light as type. This unexpected medium surprises us as we imagine how he achieves such an elusive radiance.
Khasanov explains his process:
All I needed was to deflect the light by transparent refracting mediums. I’ve used gel by dabbing on a glass and then I draw the letters on with a clean brush. All I had to do was to bring that glass to the sunbeam and to reflect letters by a lens on the background.
From embroidery to biscuits, we are living in a time when designers continue to push the boundaries of art with type. Khasanov’s exceptional results are stunning and, though temporal, their hypnotic quality begs the question: What will he think of next?
Inspired by a post on DesignBoom.
Eco, trends, art, creativity and how they tumble through social media to shape culture fascinate EcoSalon columnist Dominique Pacheco. Her trends blog, mixingreality, speaks to these topics daily, and here at EcoSalon, she takes a weekly look at the intersection of eco and art. We call it heARTbeat.