Like many of us, I rely on the computer and internet for work and, increasingly, for pleasure. Switching it off is not really an option.
Yet, I am also concerned by the fact that the IT industry is a growing contributor to the world’s greenhouse emissions. I am trying to do my part – cutting back my usage (curbing my addiction) and not indulging my love of gadgets by upgrading to the shiniest new toys as soon as they become available.
Now I have found another solution. Click 4 Carbon is a for-profit business based in the UK that aims to raise money for forestation projects in Asia. The site includes an online community and information about how to green your lifestyle. That’s all well and good but I’m sure you readers are pretty clued up about that already. What really excites me is the search tool.
Nearly anyone who uses the internet uses search. There’s no need to feel guilty about that, despite what you may have read. (The claim that two Google searches uses as much energy as boiling the kettle for a cup of tea is a myth, based on some sketchy physics guesswork and a misquote). Yet you can do better.
What I like about Click 4 Carbon is that it is not asking me to change behaviour – it is simply asking me to be smart about it. If whenever I need to do a search, I do it through Click 4 Carbon instead of Google or Yahoo. This way, I am helping a green business survive and fund forestation projects in Asia at the same time. It is still powered by Google so I know the search results will be good and the site also pledges to offset the carbon used to run the business, including its servers.
Now this is what I have been searching for.