Canadian designer Jessie May’s self-named line of casual knitwear has been making its way into U.S. boutiques over the past few years and the pieces have become a sleeper-hit among eco-minded notables.
The newest lines feature an increasingly organic selection of bamboo, creamy cotton “cashmere” and modal jersey knitwear. The line is divided into three distinctive categories: “organic tribal glam”, “coastal prairie nostalgia” and “sunny vintage tropics”.
Jessie May had me at ‘”organic” and enticed me with her philosophy of using a “therapeutic color pallet”. An earthy rainbow of hues ranges from vanilla to poppy, buttercup and chamomile. Easy on the eyes would be an understatement – these pieces are mesmerizing.
The integration of lyocell into many of the fabric blends offers a sexy, silken touch. Lyocell is a sustainably produced wood fiber sometimes called a “cotton alternative”. The soft feel of lyocell graces much of Jessie May’s playfully elegant inventory.
Jessie May’s designs are like sexy lullabies – delicate, flowing and surprising.