Josie Maran on the Best Natural Makeup Trends for Fall


Green girl Josie Maran has modeled for Glamour and Sports Illustrated and she’s appeared in films like The Aviator and Van Helsing. Now she’s an eco-entrepreneur whose eponymous cosmetic line is one of the best on the market.

What qualifies a model-actress to start her own makeup line? Models and actresses look fresh faced and makeup free for one reason – they are experts at applying makeup.

As Maran puts it, “When I began to land jobs, I discovered what a lot of girls already know: the power of makeup. I saw that a little could go a long way.”

After spending hundreds of hours in the makeup chair, she realized she was uniquely experienced to design her own line of healthy, natural cosmetics. And Josie Maran Cosmetics was born.

Recently, Maran shared some of her product and beauty tips from her fall line, exclusively for EcoSalon readers. Here’s what she had to say:

EcoSalon: A typical green girl might love makeup, but not love looking like she’s caked with it. What are your best tips for a natural look?

Josie Maran: You can achieve a natural look by using tinted day-cream instead of heavy foundation. Then, go in with a concealer to cover blemishes. For small areas use a pointy brush. This way you can place the concealer where it’s really needed.

Fall is here, bringing with it cooling temperatures and fading tans. What’s your best tip for transitioning our skin from the summer sun?

Smooth lips and hydrated skin are the ultimate foundation. Start your fall beauty routine with targeted moisture. This fall, balms are making a big comeback and my Argan Moisturizing Stick smooths chapped lips and hydrates dry, peeling skin. It targets areas that need moisture most, providing a smooth canvas to work with! And there are other fantastic balms to consider: Jurlique Love Balm and Burt’s Bees Replenishing Lip Balm with Pomegranate Oil.

What are the best eye shadow colors you recommend for fall? And more importantly, what are your tips for applying it?

This fall is all about a neutral color palette. Create a natural smoky eye with my favorite earthy shades (for this look think: soft brown, not harsh black). Start by sweeping a muted, light brown shade all over the lid. I love the Maple shade in my line of eye shadows.

Then blend a darker, smokier brown into the crease for a dramatic effect. Try my Eye Shadow in Smoke, or my personal favorite Chianti – it’s a rich brownish plum, perfect for fall Smudge a brown eye liner along the lashes to get the smoky effect. Finish the look with brown mascara.

Lastly, what do you recommend for lips?

Red lips, naturally! Red lips have been a huge hit on the runways. I wear mine naturally with paraben-free lipstick in Desirous and shine it up with Joie De Vivre lip gloss.


Josie Maran Cosmetics is made up of a 70-piece line for eyes, lips, cheeks, skin and more. It’s free of parabens, toxins and petrochemicals, and it contains a large percentage of natural and organic ingredients. The product line is available online, at Barneys in New York City and at Vert in Venice, CA. You can also find products at various Sephoras around the country.

Katherine Butler

Katherine Butler is the Beauty Editor of EcoSalon and currently resides in Los Angeles, California.