Happen to catch Ellen DeGeneres on one of her Earth Day shows wearing this LIV GRN organic cotton tee? How about actors like Jessica Alba, Jessica Simpson and Balthazar Getty strolling the streets of L.A. clad in their green messaging?
LIV GRN is the brainchild of music industry pro Larry Frazen (he managed No Doubt and Paula Abdul, amongst others), fashion PR and marketing specialist Sydney Holland (who put Isabella Fiore, Hugo Boss and the internationally acclaimed, Los Angeles-based store Kitson on the map), and TV host Maria Menounos, of “Access Hollywood,” “The Today Show” and host of “Hollywood Green” on Planet Green.
Menounos says at the LIV GRN site: “After working on Hollywood Green, I began to learn much more about the environment and the little changes all of us can make in our day-to-day lives that will make a difference. I started looking for organic clothing, not just for my show but for myself and found very few appealing options. When I met the folks at LIV GRN I immediately gravitated to their vision and passion for a hip and cool eco-line that is made of 100% organic material and that also makes donations to Global Green. I am thrilled to be a part of a great brand and a great cause.”
The line takes the literal message imprinted on every piece as a simple call to action. The LIV GRN ladybug logo, integral to every design, is a reminder of how fragile our ecosystem is and how much it needs our care.
LIV GRN also donates 10% of all profits to Global Green.
Now, when it comes to you, all you have to do is wear this t-shirt to spread the green love a little further. Want it? Leave a comment below, eco do-weller, and see what happens.
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