McCall’s Makes a Sustainable Deal with Piece X Piece

A new licensing deal hopes to utilize the waste fabric of the home sewing world.

Savvy, stylish designer Elizabeth Brunner is known for her innovative line of luxury separates created skillfully from San Francisco designer’s remnants and salvaged scraps. Her label, Piece X Piece, has won her admiring fans among the Bay Area’s green-leaning design scene.

Followers of Piece X Piece have learned that incorporating a piece from her line of tunics, vests and dresses is an easy way to add a graphic, urban aesthetic to an existing wardrobe. Like all good ideas that are brilliant in their obviousness and simplicity, her unique approach to sustainability truly delivers. It was only a matter of time before a larger audience caught on.

So when an art director from McCall’s Generation Next division – a new category for the pattern company created to attract and inspire new home sewers – called Brunner last year to ask if she’d be interested in licensing the use of some of her designs for their Spring 2012 designs, she couldn’t have been more excited.

The pattern for the ultra flattering Division Tunic is now available to home sewers looking to use up any fabric scraps.

“My Mom used McCall’s patterns since I was a kid. Needless to say my mom is super thrilled,” Brunner said by email.

“Most home sewers have lots of extra fabric that is either left over from other projects or was bought for another purpose but never used. This is a chance to really take a good look around at what you have and fall back in love with why you bought it in the first place. Fabric is a great place to start thinking about sustainable fashion, since it’s easy to fold up and hide away but the rediscovery of what you already have on hand can be really rewarding.”

The first pattern released is the ultra flattering fitted and flared Division Tunic, which is available to order now.

One of the most compelling aspects of Brunner’s pieces are their distinctive character, due to the variance of fabric remnants that are donated by designers including Lina Rennell, Stewart+Brown and Erica Tanov. Brunner is curious about the future of her work and her patterns ability to inspire, “This is a real opportunity for the home sewer to get creative with the fabric they have to create something truly unique and one-of a-kind, she says, “I really hope I get to see some of these home creations.”

Rowena Ritchie

Rowena is EcoSalon’s West Coast Fashion Editor and currently resides in San Francisco, CA.