Patagonia is furthering its dedication to operate as sustainably as possible. The outdoor fashion brand recently made a public statement that its Nano Puff collection will now include 55 percent recycled PrimaLoft® Gold Insulation Eco.
And die-hard Patagonia lovers, rest assured—the high-performance brand’s collection will still perform as well as always in the great outdoors.
What is PrimaLoft® Gold Insulation Eco?
PrimaLoft® Gold Insulation Eco is made of eco-friendly, premium synthetic insulation. It contains 55 percent recycled content. In addition, starting in 2017, PrimaLoft will replace all of its Gold Insulation with 55 percent recycled Gold Eco.
Gold Eco is lightweight—it won’t weigh you down while you traipse on mountain trails. It also will keep the human body warm even when it’s wet.
In addition to performing well, the Gold Eco-switch will allow the Ventura, Calif., company to save two million plastic bottles from the landfill in the first year of the swap.
“PrimaLoft’s significant commitment to use Gold Eco across the board starting next year goes well beyond Patagonia’s initial challenge and the impact will be seen in the outdoor community as well as any industry that currently uses the Gold Insulation,” Jenna Johnson, senior director of Global Technical Outdoor at Patagonia, says.
“The new Nano Puff exemplifies the three pillars of our mission—to build the best product, do no unnecessary harm, and equally as important, to use business to help solve the environmental crisis.”
And Mike Joyce, president and CEO of PrimaLoft, Inc., is equally excited about the change Patagonia is making. “Sustaining an ethical and environmentally sound business has always been one of the core values for us at PrimaLoft,” he adds.
“Partnering with Patagonia, an industry leader in sustainable practices, to introduce Gold Eco is a natural fit. With this latest innovation, we believe we’ve found that elusive balance of using recycled content while maintaining the high level of performance consumers expect from both PrimaLoft and Patagonia.”
Want to get one of the new and improved pieces before winter gets here? Men and women can get hold of the environmentally-friendly Nano Puff collection, which includes the Nano Puff Jacket, Nano Puff Bivy Pullover, Nano Puff Hoody, Nano Puff Pullover and Nano Puff Vest, at Patagonia retail and partner stores, and at Patagonia.com this autumn.
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Image of a Nano Puff jacket via Patagonia