Pretty in Pima


Pima cotton is an ultra-luxe fabric accounting for just 3% of cotton grown in the world. Increasingly, designers are opting for organic pima cotton for its softness and superior strength. Because of its durability, designers can create clothes that are truly green: long lasting, washable and wearable. A few looks I love (left to right):

This preppy traditional cap-sleeve Stewart + Brown tee has a dainty collar, but will stay the course due to its 100% organic pima cotton construction ($78). The slightly ballooning sleeves on the fabulous organic John Patrick shirt ($238) provide delicate volume, but again – its 100% pima! Pima cotton is great for wardrobe staples like this casual collared london shirt by balla with classic piping ($84).

My favorite "alternative fabric" is poised to make its own soft but strong mark in cotton clothing.