The new V.Cological for Sea Turtles Collection gives back to the Sea Turtle Restoration Project.
Surf and skatewear label Volcom launched it’s V.Cological Collection back in 2007, offering a range of clothing to “protect our planet’s rapidly shrinking natural resources.” With summer season and beach time around the corner, the ladieswear designers decided to put together a cute collection of ocean and sea turtle-themed tees, dresses, shorts, bikinis and flip flops. Not only are these cute digs perfect for warm weather, but a percentage of proceeds from the collection will go toward helping save the seriously endangered sea turtles.
All of the items in the V.Cological collections are made out of organic cotton, hemp, recycled polyester and recycled nylon. Sustainable and more environmentally friendly components like vegetable dyes, organic stains and other low impact production methods are used for the collection, which combines laid-back Volcom styling with an environmentally clear conscience.
The V.Cological series was initially set up to partner with 1% For the Planet, meaning that 1 percent of all sales of the collections are donated to 3,000 global environmental organizations. In addition to partnering with 1% For the Planet, the most recent Girls collection is donating 5 percent of proceeds to the Sea Turtle Restoration Project.
Sea turtles are majestic creatures that have lived on this planet for much longer than us – nearly 150 million years. There are currently seven species of the sea turtles dwelling in the Earth’s large bodies or water, all of which are endangered or threatened. The population of the most endangered species, the Leatherbacks, has declined by more than 95 percent in just the last 25 years. The Sea Turtle Restoration Project aims to protect and re-establish sea turtles populations through several campaigns around the world.
Images: Volcom, fredsharples