Bringing sexy back to eco, Justin Timberlake with EMA CEO Debbie Levin on the green carpet.
Honoring film and television productions that communicate environmental messages in the most entertaining and influential way, last Saturday’s Environmental Media Awards (shortened and pronounced “EMMA’s,” for those in the know) was a star-studded affair.
Held at the Warner Bros back lot in Burbank, California, the 21st annual awards welcomed a committed group of cause-focused celebrities to lend their star clout to the event. Those stepping out in style on the green carpet included Ed Begley Jr., Kyra Sedgwick, Frances Fisher, Daryl Hannah, Madeline Stowe, Amy Smart, Nicole Richie, Valerie Bertinelli and Emily VanCamp.
Justin Timberlake was the head of the herd, taking home the Futures Award for his sustainably built Tennessee golf course, Mirimichi. Accepting his award to the sound of hit song, Sexy Back (deadpanning, “Turn it off,”) he described how he created the green space and Audubon International sanctuary, “to borrow a line from Joni Mitchell, I heard that somebody was going to take paradise and put up a parking lot, so I decided to buy paradise myself.”
Among the nominated eco conscious programming designed to educate and inspire was; CSI: Crime Scene Investigation, Real Time with Bill Maher, HGTV Green Home 2011, Yogi Bear, Revenge of the Electric Car, Futurama, The Futurama Holiday Spectacular, and, highlighting the importance of green education for kids – “very small people can make a big difference,” said producer Robert Scull – Bubble Guppies, Boy Meets Squirrel.
The event was designed to be as green as possible, with the 600 person crowd feasting on local, seasonal and organic food and drinks served on compostable and reusable dinnerwear and glassware. Before the party got going, EcoSalon caught up with a few guests to discuss some of their favorite green fashion finds, or in Daryl Hannah’s case – the importance of not finding any.