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Honest Tea: Keeping Coca-Cola Honest? Behind the Label

Column In the world of all-natural ready-to-drink beverages, Honest Tea is a key player offering simple, low-sugar and sugar-free options. But, the company is now owned by Coca-Cola. How honest does that make them? We go behind the label to find out. Honest Tea began like many startup operations: to fill […]

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

Behind The Label: Investigating FreshDirect’s Local Commitment

FreshDirect claims to support local farmers and small businesses, but is the company really as community-minded as it appears? Throughout New York City, massive FreshDirect delivery trucks exhibit locavore-inspired branding that promotes small farmers and eating seasonal, with witty messaging and colorful images of fresh produce. However, FreshDirect’s policies are far […]

Behind the Label: Tommy Hilfiger’s Promise Collection

Tommy Hilfiger’s new capsule collection aims to bring attention to extreme poverty in Africa. But what about the poverty that exists in the third-world garment factories where he manufactures? Tommy Hilfiger has a reputation for producing classic, casual, on-trend fashion. But with its new Promise Collection, Tommy is making a […]

Behind the Label: Tommy Hilfiger’s Promise Collection

Tommy Hilfiger’s new capsule collection aims to bring attention to extreme poverty in Africa. But what about the poverty that exists in the third-world garment factories where he manufactures? Tommy Hilfiger has a reputation for producing classic, casual, on-trend fashion. But with its new Promise Collection, Tommy is making a […]

Behind the Label: Alternative Apparel

How “alternative” is Alternative Apparel? Alternative Apparel is often marketed as an alternative to mass-market brands – a line of high-quality basics “inspired by and created for free-thinking people everywhere,” with product names like the “V-Gan Organic V-Neck” and the “Eco-Streaky Bellflower Tunic.” But dig deeper and you’ll find that […]

Behind The Label: The Diamond Engagement Ring Industry

A symbol of love, with a possible history of war. “A diamond is forever.” It’s one of the 20th century’s most enduring marketing campaigns, one that inextricably linked the precious stone with marriage and commitment. But though diamonds are a symbol of romance in the Western world, their origins are often […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind the Label: Whole Foods’ 365 Everyday Value

Whole Foods has undoubtedly changed the organic and natural foods industry, but is it for the better? For some, Whole Foods is a god-send – a convenient, well-stocked supermarket filled with a trustworthy, if somewhat overpriced, mix of natural and organic foods. For others, Whole Foods is a symbol of […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

Behind the Label: Anthropologie’s ‘Made In Kind’

Are Anthropologie and sister company Urban Outfitters supporting independent designers or ripping them off? Earlier this month, indie fashion lovers went wild when Anthropologie debuted Made In Kind, its new “project in collaborative design.” With an initial offering of 11 exclusive, limited-edition capsule collections, Made In Kind shines a spotlight on […]

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Behind the Label: Is Stevia Healthy?

The popularity of the zero-calorie sweetener stevia is on the rise. But is stevia healthy? We go behind the label to find out. Derived from a plant of the same name, stevia is as much as 150 times sweeter than table sugar but without delivering the spike in blood glucose. It […]

Jessica Alba’s The Honest Company: Behind the Label

There may be no greater consumer concern than what products we use on our children—particularly when they’re brand new. But trusting brands can be a challenge. They all seem to tell us they’re the best; that they completely understand us, honestly. Do they? This month, Behind the Label takes a […]

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