What's Intresting

Behind The Label: The Kashi Controversy

After a photo of a grocery store note went viral, the discussion about food marketed as “natural” got a lot more heated. Natural cereal brand Kashi made headlines in recent weeks after information about the company’s corporate ownership and use of genetically modified and pesticide-containing ingredients went viral in the […]

Behind the Label: Pom Wonderful vs. The FTC

A government assault on the pomegranate. Everyone knows that juice is good for you. But can a company claim that its benefits extend beyond general healthfulness? That was the question at hand last week, when a judge ruled that pomegranate juice purveyor Pom Wonderful was misleading customers by saying that […]

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

Behind the Label: Tommy Hilfiger’s Promise Collection

Tommy Hilfiger’s new capsule collection aims to bring attention to extreme poverty in Africa. But what about the poverty that exists in the third-world garment factories where he manufactures? Tommy Hilfiger has a reputation for producing classic, casual, on-trend fashion. But with its new Promise Collection, Tommy is making a […]

Behind the Label: PUMA’s Vision and Clever Little Bag

Does PUMA’s sustainability efforts cancel out its shaky sweatshop record? In 2010, global athletics brand PUMA wowed the sustainable design world when it unveiled the Clever Little Bag, its eco-effective reinvention of the classic shoebox. The product of a nearly two-year collaboration with Yves Béhar’s fuseproject, the Clever Little Bag consists of […]

Behind The Label: Timberland’s CSR After the VF Merger

Exploring the relationship between corporate mergers and corporate social responsibility. Timberland’s mission is unique for a shoe company: “to equip people to make a difference in their world.” Then again, Timberland isn’t your average shoe company. For more than a decade, Timberland has been at the forefront of the corporate […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind The Label: LUSH Fresh Handmade Cosmetics

A company driven by values, but are they divisive? Think of LUSH Cosmetics and images of all-natural soaps, gooey organic facial masks, and fizzy bath bombs come to mind… and, depending on your activism awareness, so might controversial protests related to causes like animal cruelty, Canadian oilsand development, and shark […]

Behind The Label: MUJI

Sustainability through simplicity. For minimalist shoppers, MUJI is the holy grail – an emporium of Japanese-inspired simplicity offering everything from hangers to notebooks to striped cotton tees. MUJI’s mission is similarly minimalist: “to offer the opportunity of a Pleasant Life to people around the world.” Its products are simple, well-designed, […]

Behind The Label: Nike Better World

ColumnNike has proven that it can “just do it” when it comes to incorporating sustainability into its supply chain… or has it? Not so long ago, the Nike brand was synonymous with sweatshops and child labor. But over the past decade, it has successfully reinvented itself into a poster child for innovation […]

Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be accessed in a matter of minutes. For many, the Kindle-versus-“real”-book […]

What's New

Behind the Label: Is Stevia Healthy?

The popularity of the zero-calorie sweetener stevia is on the rise. But is stevia healthy? We go behind the label to find out. Derived from a plant of the same name, stevia is as much as 150 times sweeter than table sugar but without delivering the spike in blood glucose. It […]

Jessica Alba’s The Honest Company: Behind the Label

There may be no greater consumer concern than what products we use on our children—particularly when they’re brand new. But trusting brands can be a challenge. They all seem to tell us they’re the best; that they completely understand us, honestly. Do they? This month, Behind the Label takes a […]

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