The popularity of the zero-calorie sweetener stevia is on the rise. But is stevia healthy? We go behind the label to fin…
Behind The Label
Is it Eco? Topshop Launches 3rd ‘Upcycled’ Reclaim to Wear Collection: Behind the Label
Topshop recently launched its third “Reclaim to Wear” capsule collection—an upcycled collection from the label From Some…
Whole Foods Market Whole Trade Guarantee: Behind the Label
Whole Foods Market has been compared to heaven on earth. It’s not far off the mark. But what do all those labels and sym…
Can Forever 21 Ever Move Beyond Fast Fashion? Behind the Label
Forever 21. Is there any brand more synonymous with fast fashion these days? The stores sit in virtually every shopping …
Jessica Alba’s The Honest Company: Behind the Label
There may be no greater consumer concern than what products we use on our children—particularly when they’re brand…
How Pure Are Pureology Hair Care Products? Behind the Label
With a name like Pureology, consumers seeking truly pure hair care products would bet this is a brand with that main p…
Levi’s Dockers Are Back in (Sustainable) Fashion or is it Eco ‘Jeanwashing’?: Behind the Label
ColumnLevi’s, the iconic jeans and casual wear line, made its name as the working man’s clothing back at the…
Honest Tea: Keeping Coca-Cola Honest? Behind the Label
Column In the world of all-natural ready-to-drink beverages, Honest Tea is a key player offering simple, low-sugar and s…