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Behind The Label: Ben & Jerry’s

      ColumnBen & Jerry’s has long been a poster child for socially responsible business, with its hippie branding, activist leanings, and emphasis on incorporating “happiness” at every step of the ice cream supply chain. The company’s story begins in 1978 with an abandoned Burlington, Vermont, gas station and […]

Behind the Label: Tommy Hilfiger’s Promise Collection

Tommy Hilfiger’s new capsule collection aims to bring attention to extreme poverty in Africa. But what about the poverty that exists in the third-world garment factories where he manufactures? Tommy Hilfiger has a reputation for producing classic, casual, on-trend fashion. But with its new Promise Collection, Tommy is making a […]

Behind The Label: Investigating FreshDirect’s Local Commitment

FreshDirect claims to support local farmers and small businesses, but is the company really as community-minded as it appears? Throughout New York City, massive FreshDirect delivery trucks exhibit locavore-inspired branding that promotes small farmers and eating seasonal, with witty messaging and colorful images of fresh produce. However, FreshDirect’s policies are far […]

Behind the Label: Tommy Hilfiger’s Promise Collection

Tommy Hilfiger’s new capsule collection aims to bring attention to extreme poverty in Africa. But what about the poverty that exists in the third-world garment factories where he manufactures? Tommy Hilfiger has a reputation for producing classic, casual, on-trend fashion. But with its new Promise Collection, Tommy is making a […]

Behind The Label: The Cell Phone Industry

Cell phones are changing the world, in both good ways and bad. Last week’s highly-anticipated release of the iPhone 5 signaled to the world that despite a global recession, the cell phone industry shows no signs of slowing down. It is estimated that 85 percent of the world’s population currently has […]

Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be accessed in a matter of minutes. For many, the Kindle-versus-“real”-book […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Behind The Label: MUJI

Sustainability through simplicity. For minimalist shoppers, MUJI is the holy grail – an emporium of Japanese-inspired simplicity offering everything from hangers to notebooks to striped cotton tees. MUJI’s mission is similarly minimalist: “to offer the opportunity of a Pleasant Life to people around the world.” Its products are simple, well-designed, […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Behind the Mother’s Day Flower Trade

Though it’ll only last a week, the impact of that Mother’s Day bouquet is much larger. Mother’s Day is coming up this weekend, which means lots of family reunions, lots of breakfasts in bed, and lots of flowers. Next to Valentine’s Day, Mother’s Day is the second largest U.S. holiday […]

Behind the Label: H&M’s Conscious Collection

ColumnIs fast fashion giant H&M really making moves to become more sustainable, or is it all just greenwashing? Editor’s Note: This is Jessica Marati’s first column for Behind The Label, which will explore whether brands claiming sustainable initiatives are going green – or just plain greenwashing. It’s so easy to […]

Behind the Label: Pret A Manger

How do Pret A Manger’s sustainable values extend to all of its locations? Pret A Manger was founded in London by two college friends who wanted to make a “proper” sandwich with natural ingredients, “the sort of food they craved but couldn’t find anywhere else.” As the story goes, “Pret […]

Behind the Label: Burt’s Bees

A look at what happens when a small, personal care company gets acquired by the big guys. The story of Burt’s Bees is humble enough. In the 1990s, a woman named Roxanne Quimby met a beekeeper named Burt Shavitz, and together they launched a small line of honey and beeswax […]

Chobani Greek Yogurt: Naturally Healthy or Not? Behind the Label

ColumnChobani, the best-selling Greek yogurt in the U.S., has tapped into a market for healthy food, but is it all it claims? We go behind the label to find out. Founded in 2005 by Turkish immigrant Hamdi Ulukaya, Chobani finally launched in 2007 to critical acclaim. The company now commands […]

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Behind the Label: Is Stevia Healthy?

The popularity of the zero-calorie sweetener stevia is on the rise. But is stevia healthy? We go behind the label to find out. Derived from a plant of the same name, stevia is as much as 150 times sweeter than table sugar but without delivering the spike in blood glucose. It […]

Jessica Alba’s The Honest Company: Behind the Label

There may be no greater consumer concern than what products we use on our children—particularly when they’re brand new. But trusting brands can be a challenge. They all seem to tell us they’re the best; that they completely understand us, honestly. Do they? This month, Behind the Label takes a […]

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