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Behind The Label: Investigating FreshDirect’s Local Commitment

FreshDirect claims to support local farmers and small businesses, but is the company really as community-minded as it appears? Throughout New York City, massive FreshDirect delivery trucks exhibit locavore-inspired branding that promotes small farmers and eating seasonal, with witty messaging and colorful images of fresh produce. However, FreshDirect’s policies are far […]

Behind The Label: The Kashi Controversy

After a photo of a grocery store note went viral, the discussion about food marketed as “natural” got a lot more heated. Natural cereal brand Kashi made headlines in recent weeks after information about the company’s corporate ownership and use of genetically modified and pesticide-containing ingredients went viral in the […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind The Label: Timberland’s CSR After the VF Merger

Exploring the relationship between corporate mergers and corporate social responsibility. Timberland’s mission is unique for a shoe company: “to equip people to make a difference in their world.” Then again, Timberland isn’t your average shoe company. For more than a decade, Timberland has been at the forefront of the corporate […]

Behind The Label: The Cell Phone Industry

Cell phones are changing the world, in both good ways and bad. Last week’s highly-anticipated release of the iPhone 5 signaled to the world that despite a global recession, the cell phone industry shows no signs of slowing down. It is estimated that 85 percent of the world’s population currently has […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind The Label: The Safe Sunscreen Debate

Not all sunscreens are created equal. Every summer for the past decade, the media has issued staunch advisories reminding consumers to wear sunscreen. But this year, their tone has changed. Studies are showing that not only are many sunscreens filled with potentially harmful chemicals, but also that sunscreen wearers can actually […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind The Label: The Kashi Controversy

After a photo of a grocery store note went viral, the discussion about food marketed as “natural” got a lot more heated. Natural cereal brand Kashi made headlines in recent weeks after information about the company’s corporate ownership and use of genetically modified and pesticide-containing ingredients went viral in the […]

Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be accessed in a matter of minutes. For many, the Kindle-versus-“real”-book […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind the Label: West Elm Green

West Elm loves stamping their products “green,” but what exactly does that mean? Brooklyn-based home decor store West Elm caters to urban design lovers with its aspirational blend of minimalist furnishings, global influences, and sustainable practices. Indie artist collaborations and eco-friendly materials play a large role in West Elm’s marketing, with […]

Behind the Label: Alternative Apparel

How “alternative” is Alternative Apparel? Alternative Apparel is often marketed as an alternative to mass-market brands – a line of high-quality basics “inspired by and created for free-thinking people everywhere,” with product names like the “V-Gan Organic V-Neck” and the “Eco-Streaky Bellflower Tunic.” But dig deeper and you’ll find that […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

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Behind the Label: Is Stevia Healthy?

The popularity of the zero-calorie sweetener stevia is on the rise. But is stevia healthy? We go behind the label to find out. Derived from a plant of the same name, stevia is as much as 150 times sweeter than table sugar but without delivering the spike in blood glucose. It […]

Jessica Alba’s The Honest Company: Behind the Label

There may be no greater consumer concern than what products we use on our children—particularly when they’re brand new. But trusting brands can be a challenge. They all seem to tell us they’re the best; that they completely understand us, honestly. Do they? This month, Behind the Label takes a […]

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