Organic cotton is being upstaged by sustainable cotton, at least if you ask American companies like Levi’s, H&M, and…
Better Cotton Initiative
Behind the Label: Levi Strauss’ E-Valuate Program
Green jean, baby. In 1873, Levi Strauss & Company invented the first blue jeans, a durable pair of trousers that cou…
Balancing the Benefits of Fashion Greenwashing
The balance of sustainable fashion lies within your every purchase. A year or two ago this article would have been entit…
Adidas + Better Cotton Initiative = Smaller Footprint
Adidas’ global strategy includes Better Cotton and a host of other environmental initiatives. According to …