This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm.

Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good.

Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. The global citizenry has become a global network.

Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. Indeed, the true value hasn’t been the technology itself but how we’ve used it. Today, a second wave of innovation is defining a new era and setting the stage for change over the coming decade.

Mobile technologies will extend the global online network to anyone with a mobile device while enabling countless local networks to form in the real world. We’ve decentralized media production and distribution. We’re doing the same for energy. And we’ll continue this trend for social networking, social action, and commerce.

The combined forces of smartphones, mobile broadband, and location-aware applications will connect us in more meaningful ways to the people, organizations, events, information, and companies that matter most to us—namely, those within a physical proximity of where we live and where we are. Can location-based services (LBS) change the world? Here are #10Ways:

1. Checking in for Good: If Gowalla and Foursquare have taught us anything, it’s that people respond to simple incentives. By offering badges, mayorships, and other intangible rewards, millions of people are checking in to the places they go. Apps like Whrrl take this a step further and enable like-minded “societies” to form on a local basis. The next step is for these apps to add greater purpose by encouraging more meaningful checkins and offering corresponding badges and stamps, thus mapping the cause universe. Or for a dedicated app to be developed that rewards conscious consumption, social responsibility, and civic engagement. Yes, the CauseWorld app features a cause element, but it’s not about cause-worthy places.

2. Eating Locally: Sustainability demands that we source our food as close to its point of production as possible. Many so-called locavores subscribe to the 100-mile diet, which requires that one “eat nothing – or almost nothing – but sustenance drawn from within 100 miles of their home.” Given the difficulty of accessing and verifying this information in order to live by this standard, there’s a geo-powered Locavore app. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. This rather simple app is clearly just the start. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. All the while identifying foods based on our particular diet or sensibility.

3. Political Organizing: In the next presidential election, politics will not only be local but location-enabled. We saw the power of social media in Obama’s 2008 landslide victory. In 2012, location-based apps and technologies will play a central role in how campaigns are organized, managed, and ultimately won. Much of this will be visible through mobile apps and location-aware browsers. Activists and volunteers will be more empowered. Voters will be more engaged in the moment, right down to casting their votes. Behind the scenes, though, we’ll see massive new sets of data available to campaigns for targeting, empowerment, and optimization. The party, candidate, and/or cause that has the best handle on geolocation will have a measurable advantage. (The Elections app will soon be updated for 2010.)

4. Finding Green Businesses: The web has effectively replaced the paper Yellow Pages as a way to find local businesses and services. However, this “stationary web” experience is quickly being supplanted by the mobile web and mobile applications, which give us access to this information when we most need it. The Yelp and Around Me apps are popular ways to find restaurants, coffee shops, or hotels wherever you are, but what about green-rated businesses? Greenopia has transformed its printed, local guides into a dynamic, nationwide mobile application that lets you find local, green-rated businesses in any category. No more paper and a much better experience. The Green Map app is another that facilitates discovery and connects us to local green environments.

5. Traveling More Efficiently: We’ve had access to GPS navigation systems and static traffic information for some time, but only now are we seeing the full potential of these technologies. With access to more detailed traffic information that is specific to your route and updated in real time, we can minimize congestion and maximize traffic flow (as much as physically possible). The new turn-by-turn MapQuest 4 Mobile app is a good start, as you can get traffic alerts specific to the route you program. However, user-generated information from apps like Trapster and Waze can crowdsource more specific details, such as whether to avoid an intersection due to a toxic chemical spill. Or, if you want to avoid automobiles altogether, Google Maps makes it easy to use public transportation and take a bike.

6. Scanning for Ethical Products: With online shopping, we’ve become accustomed to reading reviews and making comparisons before we buy. This can now be done in the physical world through games like MyTown and services like Stikybits. By scanning a product barcode using a smartphone camera, you can unlock a treasure of additional information (not to mention deals) that can help with your purchase. This might include where it was produced, how far it traveled, the reputation of the manufacturer, chemical contents, carbon footprint, or the full lifecycle analysis. Location-aware applications can also transform commerce itself by giving us better access to local inventories and locally-produced goods. Whether it’s fruits and vegetables or books and electronics, if something can be found within blocks of your current location, it makes no sense to ship it from afar.

7. Networking Neighborhoods: One of the hottest categories in geolocation is neighborhood networking. The vision for many of these apps is to strengthen the very fabric of our communities. With DeHood, you can keep track of what’s happening in your neighborhood, share your favorite places, and grease the wheels for actually meeting people. After all, if you’ve made contact through the app, it’s a lot easier to say “Hello” in the real world. Blasterous is another that lets you share information locally, whereas BlockChalk does this on an anonymous basis. Finally, NeighborGoods uses your street address to facilitate one-to-one borrowing and trading of useful stuff. In the end, making connections with your neighbors can lead to safer, more productive, and more sustainable communities.

8. Tracking Environmental Disasters: The size and scope of environmental disasters appears to be growing. In 2008, we had the Tennessee coal ash spill, which was billed as “the largest environmental disaster of its kind in the United States.” And that was before we realized it was three times bigger than originally estimated. More recently, the BP oil spill set daily records for “largest environmental disaster in the U.S. ever.” In each case, geolocation technologies can be used by engaged citizens to monitor and track the effects. They can be used by response teams to coordinate containment and cleanup efforts. Ultimately, these technologies can be used to accurately measure the size and impact of a disaster in order to better understand its damages and costs.

9. Viewing the World Through an Eco Lens: Augmented reality (AR) follows geolocation as one of the hot trends in mobile technology. It enables you to view the world through a smartphone camera (or similar device) and see layers of geo-specific content or information. One of the most popular apps is Layar, an augmented reality browser/platform that lets you choose specific data layers or experiences. The potential for green- and cause-related content is tremendous. You might view green-rated businesses, LEED-certified buildings, or virtual GHG emissions as they enter the atmosphere. Combined with smart meter technology, you could see the most efficient and inefficient homes around you in real time. And for the cynics among us, you could view our mountains, forests, rivers, and oceans as they once were…before the effects of climate change and so many environmental disasters.

10. Capturing the Moment: Better access to information about what’s happening around us—right now—can dramatically improve quality of life. This sense of “geospatial awareness” is possible through today’s smartphones, whereby a piece of content or information a moment is captured and preserved based on the unique time and place in which it occurred. It is essentially to document spacetime. Protests, natural disasters, sporting events, parties, political crises – real-time information about anything happening anywhere at any time, as well as the history of what happened. This will take several years and a number of different applications to realize. In the end, though, it will revolutionize how we access and consume content. It will complete the democratization and decentralization of news and information – based on time and location.

Cautionary note: Privacy is the single biggest issue in the LBS industry. It’s important to understand what information you are sharing with regard to your location and with whom.

Author’s note: We’ll be hosting geolocation events for Social Media Week in Los Angeles this September. This is the third in Max Gladwell‘s #10Ways series of distributed blog posts. It was published simultaneously on as many as 300 blogs.

There are a lot of ways you can measure the scope of the BP Gulf spill crisis. Size is one of them. To help you get some personal perspective on just how vast the footprint of the eco-carnage is, or if you just want to upgrade your present FUD-factor, take a visit to If It Was My Home – Visualizing the BP Oil Spill Disaster.

Created by Andy Linter of Royal Oak, MI, ifitwasmyhome combines Google map software and National Oceanic and Atmospheric Administration maps to give you an idea of how the disaster might look had the center of the action been in, say, your basement. Simply type in your hometown and take a look at the view from Gulf Zero translated into “in your face” - or go nuts, type in London (as in BP p.l.c., St James’s Square, London SW1Y 4PD; Tel +44 (0) 20 7496 4000).

Now scroll down – yes, past the “About the Spill” fun facts paragraph – and Andy gets to the good stuff: a short and sweet “What Can You Do?” section that provides some excellent links to help you consider taking some action instead of just saying “wow.” Right?

Google Maps released a feature that gives turn-by-turn biking directions in 150 American cities this week, as it has previously for driving, public transportation and walking routes.

According to the company’s own blog, bike directions were the most requested feature by Google Maps users. Pro-bicyclist, and environmentalist groups like Austin’s GoogleMapsBikeThere.org had created petitions and lobbied Google to develop this tool as early as 2007. Their petition scored more than 51,000 signatures.

Others, like RideTheCity in New York, worked to develop their own bike route mapping tools online, with specific, insider knowledge of each metro area.

The new Google feature delivers information about bike trails that have no motor vehicles, and the streets and routes recommended for cyclists, avoiding motor vehicle traffic, and steep hills. So far, the green and bike loving blogosphere has reacted with mixed reviews, deeming Google Maps for Bikes a good start, but not quite there yet.

We hope that Google’s Bike Maps feature will encourage car commuters to go green and get fit. Biking where you might have driven before can prevent tons of carbon emissions each year, while burning hundreds of calories an hour.

Basic Reading:

“Motor vehicle emissions represent 31 percent of total carbon dioxide, 81 percent of carbon monoxide, and 49 percent of nitrogen oxides released in the U.S. A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe.” – Top environmental reasons to bike not drive from BikeLeague.org

“Google worked with the Rails-to-Trails Conservancy, which advocates for the creation of biking and walking paths throughout the United States, to gather trail-map data. “˜The demand for trail maps and information has never been higher, especially as more people recognize biking as a viable, inexpensive and healthy alternative to driving,’ Rails-to-Trails President Keith Laughlin said in a statement.” – A news item ‘Google Maps Your Way to the Bicycle Path,’ via Silicon Valley Mercury News

“Avid bicyclists, who have long demanded they be treated as equals on the city’s streets, suddenly felt the pain of every driver who has taken a wrong turn after getting glitchy Google Maps directions… Some [cyclists] said the site wanted them to backpedal away from official city bike routes, often adding 10 or 15 minutes to their usual commutes. One regular rider said Google was trying to kill her – directing her to get on Interstate 5.” – A mixed review for Google’s Bike Maps feature by Portland, Oregon cyclists via Oregon Live

“My guess: Google’s bike maps feature will be mostly neglected until they are vastly improved. One suggestion, Google needs a better system to accept crowdsourced input. If cyclists get behind the project, however, Google’s bike maps could become really helpful.” A tough review of Google Bike Maps, by David Coursey for PC World

Further Resources:

“I burn about 66 carolies per mile on my bicycle. My car emits .932 pounds of CO2 per mile”¦” – A by-the-numbers post at CarFree blog

Wired’s Autopia blog seeks readers’ opinion for a “crowdsourced” review of Google Maps new bike feature

A post by Jason St. Amand about the most affordable and best bikes via WalletPop

The website of the National Highway Traffic Safety Administration, which tracks safety issues around driving, mostly, with some cycling and walking studies too

This is the latest installment of EcoMeme, a column featuring eco news, tech and business highlights by columnist Lora Kolodny.

Image: Pixel Addict

Going on a vacation and want to make it a green theme? Green Map can help.

As part of a locally-led mapping project now in 500 cities, towns and villages in 54 countries, Green Map creates green portraits of small towns and big cities wanting to boast sustainable projects, parks, farmer’s markets, organic farms, co-ops and public transportation in just about any language you need it to be in.

Participate in producing your own map for the town you live in, explore already prepared maps and even add to maps where you think a spot was overlooked.

You can even customize your view according to “the icons of greatest personal interest, a flagging system to help monitor the quality of public content, and soon, will offer enhanced widgets so you can embed Open Green Maps on your own website.”

How cool.

Why stop there? Taking their mission to the next level, Green Map plans on soon utilizing their Open Green Map, an interactive mapmaking tool that will merge local knowledge and iconography with Google Maps. When you’re on your way to the next business meeting in the city and need a shot of green before hitting the concrete jungle, you’ll know exactly where to charge your batteries.

Look for their official launch on World Environment Day, June 5, 2009 where they’ll invite the public to add comments, green ratings, images and videos to share how each site on the map has changed their life with an innovative “Impact Index”.

I’m already there.

Top image: Moriza