What's Intresting

Behind the Label: Design Within Reach

Looking at the costs of making modern design accessible. In 1999, while on a trip to London, Rob Forbes bemoaned the fact that authentic modern design was only available to architects, decorators and people in a certain strata of society. Forbes made it his mission to make design accessible to […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Behind the Label: Design Within Reach

Looking at the costs of making modern design accessible. In 1999, while on a trip to London, Rob Forbes bemoaned the fact that authentic modern design was only available to architects, decorators and people in a certain strata of society. Forbes made it his mission to make design accessible to […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Rapanui Declares War on Greenwashing

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have […]

From The Vault: The Whole(some) Truth

Don’t believe the hype. These days, big brands are falling over themselves to prove they are toeing the planet-friendly line and sticking to wholesome products – and that’s good for everyone (when it’s not a lie, of course). Over the last 4 years we’ve been keen to champion the companies […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Greenwashing the Beast

How car companies are marketing gas guzzlers as green. Car makers, desperate to move lingering inventories, are immersed in frenzied marketing campaigns, bombarding us with TV ads that dangle attractive zero-down financing and $1,000 rebates. While the sticker deals appeal to all consumers, the language lauding eco-flavored 2011 models is […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Kentucky Fried Marketing

We’ve got our eyes on you, KFC. For years now you’ve been a cornerstone of the fast food movement, bucketing out deep-fried meat and refined carbs in every direction and every conceivable portion size – relentlessly filling American faces for decades. You’ve taken criticism on the chin, which was brave […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

What's New

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

Hot Right Now

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]