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Behind the Label: Is Stella McCartney a Sustainable Brand?

Has Stella McCartney earned her place in the sustainable-fashion spotlight? The mainstream media often labels designer Stella McCartney the “queen” of eco-fashion for her incorporation of sustainable practices and her refusal to use fur and animal skins in her designs. As a spokesperson for PETA, McCartney frequently speaks out against animal cruelty […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Talk Is Cheap, Modular Is Not

Talk is cheap, and 2010 was full of inexpensive shameful words and labels. As the green movement took hold and stepped into mainstream economic awareness, there was more than an offensive amount of greenwashing (we have already taken to our soapbox about this issue). Greenwashing was everywhere. Everything and every […]

Smoke and Rear View Mirrors: Behind AAA's Green Curtain

Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA is feeling the sting of recent criticism, including its position against closing the bridges into DC on inauguration day. A friend sent a recent AAA newsletter along all about going […]

Talk Is Cheap, Modular Is Not

Talk is cheap, and 2010 was full of inexpensive shameful words and labels. As the green movement took hold and stepped into mainstream economic awareness, there was more than an offensive amount of greenwashing (we have already taken to our soapbox about this issue). Greenwashing was everywhere. Everything and every […]

Behind The Label: The Lululemon Manifesto

Underneath the inspirational sayings, some pretty shady right-wing ideologies. Very few people can argue with the feel-good affirmations printed on the Lululemon Manifesto. There are practical directives (“Drink fresh water and as much water as you can”); important reminders (“What we do to the Earth we do to ourselves”); feel-good […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Greenwashing Earth Day

Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. – TerraChoice Earth Day seems to have brought out the green in everyone, especially businesses. Wherever we turn, we are being bombarded by advertisements and articles […]

Lost and Found in the Age of Affluenza

I’m always tempted by those clever hooks for purses to keep better track of our keys. They’re usually hidden in my bag under a bushel of important papers, hair ties, various wallets and glasses. Digging for keys is adding years to my life. It’s that stressful because disorder complicates my […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

Talk Is Cheap, Modular Is Not

Talk is cheap, and 2010 was full of inexpensive shameful words and labels. As the green movement took hold and stepped into mainstream economic awareness, there was more than an offensive amount of greenwashing (we have already taken to our soapbox about this issue). Greenwashing was everywhere. Everything and every […]

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

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Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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