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The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Behind the Label: Burt’s Bees

A look at what happens when a small, personal care company gets acquired by the big guys. The story of Burt’s Bees is humble enough. In the 1990s, a woman named Roxanne Quimby met a beekeeper named Burt Shavitz, and together they launched a small line of honey and beeswax […]

The Friday 5: Garlic Edition

EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion or the well-versed indie designers who live it? In Balancing the Benefits of Fashion Greenwashing, we take a look.

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

The Green Plate: Frito Lay, How Green You’re Not

ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the greening of SunChips popped up on the granddaddy of green blogs, Treehugger, we were dismayed and confused. It goes like this: Treehugger = the green original. Sunchips is a […]

Greenwashing the Beast

How car companies are marketing gas guzzlers as green. Car makers, desperate to move lingering inventories, are immersed in frenzied marketing campaigns, bombarding us with TV ads that dangle attractive zero-down financing and $1,000 rebates. While the sticker deals appeal to all consumers, the language lauding eco-flavored 2011 models is […]

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

From Our Lips to Green Ears: Expert Tips on How to Shop Green Beauty

The green world is getting tough. Not tough like Afghanistan, more tough like an organic West Side Story. Still, it is stressful. Why? Because it seems you need a PhD in product just to make sense of what’s organic, what’s natural, and what’s really nuclear waste disguised as delicate organic […]

Third Wave Green: A Cold Hard Look at 10 Sacred Cows

The Third Wave Green concept we’ve introduced at EcoSalon means taking a hard look at the environmental movement’s sacred truths and considering whether or not they exclude diversity of thought and, most important, hold up to scrutiny. Not always an easy or comfortable task. Deconstruction – or probing an argument’s veracity by exposing […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Green Propaganda and Our Confederacy of Dunces

Often when you see images of the earth, recycle signs and other eco-slogans on t-shirts, you just assume the t-shirt itself is made from sustainable materials, right? Rarely. In fact, next time you’re out, take a look at the tag and you’ll see that most are made from conventional cottons […]

Behind the Label: Alternative Apparel

How “alternative” is Alternative Apparel? Alternative Apparel is often marketed as an alternative to mass-market brands – a line of high-quality basics “inspired by and created for free-thinking people everywhere,” with product names like the “V-Gan Organic V-Neck” and the “Eco-Streaky Bellflower Tunic.” But dig deeper and you’ll find that […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

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Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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