What's Intresting

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

Behind the Label: Alternative Apparel

How “alternative” is Alternative Apparel? Alternative Apparel is often marketed as an alternative to mass-market brands – a line of high-quality basics “inspired by and created for free-thinking people everywhere,” with product names like the “V-Gan Organic V-Neck” and the “Eco-Streaky Bellflower Tunic.” But dig deeper and you’ll find that […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

Going Clear? Maybe Green Isn’t Enough for Businesses

Have you ever bought a product on impulse because of some vague claim like “green,” “natural” or “earth-friendly,” brought it home and found it’s not green at all? Not all companies are trying to deceive us, but with the lack of a unified standard for green labeling, it’s all too […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

The Green Plate: Frito Lay, How Green You’re Not

ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the greening of SunChips popped up on the granddaddy of green blogs, Treehugger, we were dismayed and confused. It goes like this: Treehugger = the green original. Sunchips is a […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Walmart and Geo Girl: Growing Up Is for Keeps

Forget Generation Y. Marketers are on to an even more valuable group: Generation Z. Eight to twelve year old girls represent a $2 billion market that is totes untapped. In the great American spirit of seizing every opportunity because it’s there, a company named Pacific World Brand has partnered with […]

Lost and Found in the Age of Affluenza

I’m always tempted by those clever hooks for purses to keep better track of our keys. They’re usually hidden in my bag under a bushel of important papers, hair ties, various wallets and glasses. Digging for keys is adding years to my life. It’s that stressful because disorder complicates my […]

From The Vault: The Whole(some) Truth

Don’t believe the hype. These days, big brands are falling over themselves to prove they are toeing the planet-friendly line and sticking to wholesome products – and that’s good for everyone (when it’s not a lie, of course). Over the last 4 years we’ve been keen to champion the companies […]

Behind the Label: West Elm Green

West Elm loves stamping their products “green,” but what exactly does that mean? Brooklyn-based home decor store West Elm caters to urban design lovers with its aspirational blend of minimalist furnishings, global influences, and sustainable practices. Indie artist collaborations and eco-friendly materials play a large role in West Elm’s marketing, with […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

The Friday 5: Garlic Edition

EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion or the well-versed indie designers who live it? In Balancing the Benefits of Fashion Greenwashing, we take a look.

What's New

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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