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From Our Lips to Green Ears: Expert Tips on How to Shop Green Beauty

The green world is getting tough. Not tough like Afghanistan, more tough like an organic West Side Story. Still, it is stressful. Why? Because it seems you need a PhD in product just to make sense of what’s organic, what’s natural, and what’s really nuclear waste disguised as delicate organic […]

Behind the Label: Design Within Reach

Looking at the costs of making modern design accessible. In 1999, while on a trip to London, Rob Forbes bemoaned the fact that authentic modern design was only available to architects, decorators and people in a certain strata of society. Forbes made it his mission to make design accessible to […]

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

Behind the Label: Is Stella McCartney a Sustainable Brand?

Has Stella McCartney earned her place in the sustainable-fashion spotlight? The mainstream media often labels designer Stella McCartney the “queen” of eco-fashion for her incorporation of sustainable practices and her refusal to use fur and animal skins in her designs. As a spokesperson for PETA, McCartney frequently speaks out against animal cruelty […]

The Green Plate: Frito Lay, How Green You’re Not

ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the greening of SunChips popped up on the granddaddy of green blogs, Treehugger, we were dismayed and confused. It goes like this: Treehugger = the green original. Sunchips is a […]

Eco Yachts: Can Bloated Boats Ever Be Green?

They’re a potent symbol of excess: bloated floating mansions that stir up the calm waters of the ocean, pump out CO2 and suck up fuel like there’s no tomorrow. But those poor beleaguered billionaires who seek refuge on the high seas aren’t about to give up their luxury yachts. Still, […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

What You Need to Know About Aveda’s Natural Ingredients

Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the […]

Green Propaganda and Our Confederacy of Dunces

Often when you see images of the earth, recycle signs and other eco-slogans on t-shirts, you just assume the t-shirt itself is made from sustainable materials, right? Rarely. In fact, next time you’re out, take a look at the tag and you’ll see that most are made from conventional cottons […]

Smoke and Rear View Mirrors: Behind AAA's Green Curtain

Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA is feeling the sting of recent criticism, including its position against closing the bridges into DC on inauguration day. A friend sent a recent AAA newsletter along all about going […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Greenwashing the Beast

How car companies are marketing gas guzzlers as green. Car makers, desperate to move lingering inventories, are immersed in frenzied marketing campaigns, bombarding us with TV ads that dangle attractive zero-down financing and $1,000 rebates. While the sticker deals appeal to all consumers, the language lauding eco-flavored 2011 models is […]

What's New

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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