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The Beige Report: A ‘Green’ Noah’s Ark. Really.

Green. Recently, the mere mention of the word has started to make me cringe. In an attempt to market a multifaceted issue – climate change, ocean acidification, forest degradation, pollution, food politics – we’ve oversimplified. Scratch that. We’ve lost our collective heads. We’ve turned a complex web of questions and possible […]

The Friday 5: Garlic Edition

EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion or the well-versed indie designers who live it? In Balancing the Benefits of Fashion Greenwashing, we take a look.

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

Behind the Label: Odwalla Juices as Healthy As They Claim?

With a parent company like Coca-Cola, are Odwalla juices as healthy and natural as they claim? The story of Odwalla is that of your classic lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, partners Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started selling fresh, unpasteurized orange juice squeezed by a secondhand juicer in a backyard […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Going Clear? Maybe Green Isn’t Enough for Businesses

Have you ever bought a product on impulse because of some vague claim like “green,” “natural” or “earth-friendly,” brought it home and found it’s not green at all? Not all companies are trying to deceive us, but with the lack of a unified standard for green labeling, it’s all too […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

From Our Lips to Green Ears: Expert Tips on How to Shop Green Beauty

The green world is getting tough. Not tough like Afghanistan, more tough like an organic West Side Story. Still, it is stressful. Why? Because it seems you need a PhD in product just to make sense of what’s organic, what’s natural, and what’s really nuclear waste disguised as delicate organic […]

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

Green Propaganda and Our Confederacy of Dunces

Often when you see images of the earth, recycle signs and other eco-slogans on t-shirts, you just assume the t-shirt itself is made from sustainable materials, right? Rarely. In fact, next time you’re out, take a look at the tag and you’ll see that most are made from conventional cottons […]

Behind the Label: West Elm Green

West Elm loves stamping their products “green,” but what exactly does that mean? Brooklyn-based home decor store West Elm caters to urban design lovers with its aspirational blend of minimalist furnishings, global influences, and sustainable practices. Indie artist collaborations and eco-friendly materials play a large role in West Elm’s marketing, with […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

Smoke and Rear View Mirrors: Behind AAA's Green Curtain

Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA is feeling the sting of recent criticism, including its position against closing the bridges into DC on inauguration day. A friend sent a recent AAA newsletter along all about going […]

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Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]