What's Intresting

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

Greenwashing Earth Day

Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. – TerraChoice Earth Day seems to have brought out the green in everyone, especially businesses. Wherever we turn, we are being bombarded by advertisements and articles […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

The Friday 5: Garlic Edition

EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion or the well-versed indie designers who live it? In Balancing the Benefits of Fashion Greenwashing, we take a look.

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

Saving the Planet One Package At a Time?

Feel good package design that hooks consumers where it matters most: in the shower. When you found your perfect shower gel, was it love at first sniff? Probably not. When it comes to shower products – be it for cleansing your body or eradicating mildew – packaging is everything. You’d […]

From Our Lips to Green Ears: Expert Tips on How to Shop Green Beauty

The green world is getting tough. Not tough like Afghanistan, more tough like an organic West Side Story. Still, it is stressful. Why? Because it seems you need a PhD in product just to make sense of what’s organic, what’s natural, and what’s really nuclear waste disguised as delicate organic […]

Behind the Label: Is Stella McCartney a Sustainable Brand?

Has Stella McCartney earned her place in the sustainable-fashion spotlight? The mainstream media often labels designer Stella McCartney the “queen” of eco-fashion for her incorporation of sustainable practices and her refusal to use fur and animal skins in her designs. As a spokesperson for PETA, McCartney frequently speaks out against animal cruelty […]

Greenwashing the Beast

How car companies are marketing gas guzzlers as green. Car makers, desperate to move lingering inventories, are immersed in frenzied marketing campaigns, bombarding us with TV ads that dangle attractive zero-down financing and $1,000 rebates. While the sticker deals appeal to all consumers, the language lauding eco-flavored 2011 models is […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

Kentucky Fried Marketing

We’ve got our eyes on you, KFC. For years now you’ve been a cornerstone of the fast food movement, bucketing out deep-fried meat and refined carbs in every direction and every conceivable portion size – relentlessly filling American faces for decades. You’ve taken criticism on the chin, which was brave […]

The Green Plate: Frito Lay, How Green You’re Not

ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the greening of SunChips popped up on the granddaddy of green blogs, Treehugger, we were dismayed and confused. It goes like this: Treehugger = the green original. Sunchips is a […]

Behind the Label: Is Stella McCartney a Sustainable Brand?

Has Stella McCartney earned her place in the sustainable-fashion spotlight? The mainstream media often labels designer Stella McCartney the “queen” of eco-fashion for her incorporation of sustainable practices and her refusal to use fur and animal skins in her designs. As a spokesperson for PETA, McCartney frequently speaks out against animal cruelty […]

The Beige Report: A ‘Green’ Noah’s Ark. Really.

Green. Recently, the mere mention of the word has started to make me cringe. In an attempt to market a multifaceted issue – climate change, ocean acidification, forest degradation, pollution, food politics – we’ve oversimplified. Scratch that. We’ve lost our collective heads. We’ve turned a complex web of questions and possible […]

What's New

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

Hot Right Now