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Rapanui Declares War on Greenwashing

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have […]

Eco Yachts: Can Bloated Boats Ever Be Green?

They’re a potent symbol of excess: bloated floating mansions that stir up the calm waters of the ocean, pump out CO2 and suck up fuel like there’s no tomorrow. But those poor beleaguered billionaires who seek refuge on the high seas aren’t about to give up their luxury yachts. Still, […]

Behind The Label: The Lululemon Manifesto

Underneath the inspirational sayings, some pretty shady right-wing ideologies. Very few people can argue with the feel-good affirmations printed on the Lululemon Manifesto. There are practical directives (“Drink fresh water and as much water as you can”); important reminders (“What we do to the Earth we do to ourselves”); feel-good […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Going Clear? Maybe Green Isn’t Enough for Businesses

Have you ever bought a product on impulse because of some vague claim like “green,” “natural” or “earth-friendly,” brought it home and found it’s not green at all? Not all companies are trying to deceive us, but with the lack of a unified standard for green labeling, it’s all too […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

Self-Serving Ecoists, Mostly

Jeesh. Yesterday I was flooded with friends’ and colleagues’ emails begging me to write a rebuttal to what they thought were one or two writers slamming the eco-fashion industry. It had already gone pretty viral by the time the emails came in and only this morning did I really take […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

The Green Plate: Frito Lay, How Green You’re Not

ColumnFrito Lay may be a natural at greenwash, but they’re not green. The other day, when a banner ad touting the greening of SunChips popped up on the granddaddy of green blogs, Treehugger, we were dismayed and confused. It goes like this: Treehugger = the green original. Sunchips is a […]

Rapanui Declares War on Greenwashing

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have […]

Lost and Found in the Age of Affluenza

I’m always tempted by those clever hooks for purses to keep better track of our keys. They’re usually hidden in my bag under a bushel of important papers, hair ties, various wallets and glasses. Digging for keys is adding years to my life. It’s that stressful because disorder complicates my […]

Going Clear? Maybe Green Isn’t Enough for Businesses

Have you ever bought a product on impulse because of some vague claim like “green,” “natural” or “earth-friendly,” brought it home and found it’s not green at all? Not all companies are trying to deceive us, but with the lack of a unified standard for green labeling, it’s all too […]

Rapanui Declares War on Greenwashing

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have […]

‘Green Coal’ Company LoraxAg Names Itself After Seuss Character

First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg“, after the beloved Dr. Seuss character. The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently […]

What's New

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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