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Walmart and Geo Girl: Growing Up Is for Keeps

Forget Generation Y. Marketers are on to an even more valuable group: Generation Z. Eight to twelve year old girls represent a $2 billion market that is totes untapped. In the great American spirit of seizing every opportunity because it’s there, a company named Pacific World Brand has partnered with […]

Saving the Planet One Package At a Time?

Feel good package design that hooks consumers where it matters most: in the shower. When you found your perfect shower gel, was it love at first sniff? Probably not. When it comes to shower products – be it for cleansing your body or eradicating mildew – packaging is everything. You’d […]

Third Wave Green: A Cold Hard Look at 10 Sacred Cows

The Third Wave Green concept we’ve introduced at EcoSalon means taking a hard look at the environmental movement’s sacred truths and considering whether or not they exclude diversity of thought and, most important, hold up to scrutiny. Not always an easy or comfortable task. Deconstruction – or probing an argument’s veracity by exposing […]

Rapanui Declares War on Greenwashing

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have […]

Behind the Label: Chipotle, Food With Integrity

A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguished itself from fast food competitors by emphasizing Food With Integrity, a commitment to serving customers “the very best ingredients, all raised with respect for the animals, the environment, and the farmers.” As […]

Greenwashing Earth Day

Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. – TerraChoice Earth Day seems to have brought out the green in everyone, especially businesses. Wherever we turn, we are being bombarded by advertisements and articles […]

Smoke and Rear View Mirrors: Behind AAA's Green Curtain

Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA is feeling the sting of recent criticism, including its position against closing the bridges into DC on inauguration day. A friend sent a recent AAA newsletter along all about going […]

Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

The Beige Report: Greenwashing Makes Us Feel Dirty

ColumnGreen marketers want us to believe in their products while hiding their dirty laundry. To listen to the marketers, it’s a brave new green world of products out there. But greenwash is greenwash and Burmese teak is bad news no matter how you slice it. A gas hog SUV is […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind the Label: Design Within Reach

Looking at the costs of making modern design accessible. In 1999, while on a trip to London, Rob Forbes bemoaned the fact that authentic modern design was only available to architects, decorators and people in a certain strata of society. Forbes made it his mission to make design accessible to […]

The Friday 5: Garlic Edition

EcoSalon’s top stories this week. Is it better to support large companies half-heartedly dabbling in eco fashion or the well-versed indie designers who live it? In Balancing the Benefits of Fashion Greenwashing, we take a look.

Behind the Label: TOMS’ One For One Campaign

TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effective is its One for One model, and why is it so silent on sustainability? TOMS Shoes began with a restless soul, a trip to Argentina, a pair of traditional alpargatas […]

From Our Lips to Green Ears: Expert Tips on How to Shop Green Beauty

The green world is getting tough. Not tough like Afghanistan, more tough like an organic West Side Story. Still, it is stressful. Why? Because it seems you need a PhD in product just to make sense of what’s organic, what’s natural, and what’s really nuclear waste disguised as delicate organic […]

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Old Spice Fresher Collection Not a Walk in the Park

Old Spice has come out with a new men’s body care line said to rival nature. Yes, actual nature. Old Spice is at it again. Getting our attention by using something most of us can relate to, even when associated with personal care products: Humor. Remember “The Man Your Man Could […]

7 Clues To Tell if Your Garment is Really Sustainable: Eco Fashion Dissected

   Greenwashing is plenty common, from Tom’s Shoes to H&M’s Conscious Collection; companies take advantage of the fact that customers don’t take the time to research the supply chain of each brand, since ain’t nobody got time for that. There’s no equivalent to USDA organic certification for fashion, so how can you […]

Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim to be socially responsible? It might take time, but that […]

Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters with the word “organic,” but its products surprisingly don’t contain […]

Foodie Underground: Is it Artisan?

ColumnWhat does the word “artisan” actually mean? Artisan: the poster child word for the food movement. Slap “artisan” on something and you’ll immediately draw a crowd. Goat cheese or artisan goat cheese? Strawberry preserves or artisan strawberry preserves? Charcuterie plate or artisan charcuterie plate? You tell me which one sounds […]

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