Aveda is a pioneer in the use of natural ingredients – but are all its beauty products created equal? The history …
Greenwashing
Behind the Label: Burt’s Bees
A look at what happens when a small, personal care company gets acquired by the big guys. The story of Burt’s Bees is hu…
Behind the Label: Design Within Reach
Looking at the costs of making modern design accessible. In 1999, while on a trip to London, Rob Forbes bemoaned the fac…
Behind the Label: TOMS’ One For One Campaign
TOMS is often among the first companies that come to mind when thinking of socially responsible businesses. But how effe…
Behind the Label: West Elm Green
West Elm loves stamping their products “green,” but what exactly does that mean? Brooklyn-based home decor s…
Behind the Label: Chipotle, Food With Integrity
A closer look at Chipotle’s ode to sustainable eating. For the past decade, Chipotle Mexican Grill has distinguish…
Behind the Label: Levi Strauss’ E-Valuate Program
Green jean, baby. In 1873, Levi Strauss & Company invented the first blue jeans, a durable pair of trousers that cou…
Behind the Label: McDonald’s See What We’re Made Of Campaign
Do we really want to see what McDonald’s is made of? As the world’s largest hamburger fast food chain by sales, Mc…