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	<title>EcoSalon &#124; Conscious Culture and Fashion &#187; sweepstakes</title>
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		<title>Places &amp; Spaces: Win a $5,000 Eco Escape from VivaTerra</title>
		<link>http://ecosalon.com/places-spaces-win-a-5000-eco-escape-from-vivaterra/</link>
		<comments>http://ecosalon.com/places-spaces-win-a-5000-eco-escape-from-vivaterra/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 14:54:17 +0000</pubDate>
		<dc:creator>Kara DiCamillo</dc:creator>
				<category><![CDATA[Shelter]]></category>
		<category><![CDATA[eco travel]]></category>
		<category><![CDATA[Kara Dicamillo]]></category>
		<category><![CDATA[Places and Spaces]]></category>
		<category><![CDATA[sustainable travel]]></category>
		<category><![CDATA[sweepstakes]]></category>
		<category><![CDATA[tours]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vacation]]></category>
		<category><![CDATA[VivaTerra]]></category>

		<guid isPermaLink="false">http://ecosalon.com/?p=90466</guid>
		<description><![CDATA[VivaTerra, the leading retailer of distinctive eco goods for the home, is offering an Eco Escape to one lucky winner, provided by WanderTours. Winning a trip anywhere is pretty cool. But winning a trip of your choice to an exotic destination? Now that’s what we’re talking about. From today through September 30, 2011, our fabulous [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/tigersnest.jpg" rel="shadowbox[sbpost-90466];player=img;"><a href="http://ecosalon.com/places-spaces-win-a-5000-eco-escape-from-vivaterra/"><img class="alignnone size-full wp-image-90478" src="http://ecosalon.com/wp-content/uploads/tigersnest.jpg" alt="" width="450" height="338" /></a></a></p>
<p><em><a href="http://www.vivaterra.com">VivaTerra</a>, the leading retailer of distinctive eco goods for the home, is offering an Eco Escape to one lucky winner, provided by <a href="http://www.wandertours.com">WanderTours</a>.</em></p>
<p>Winning a trip anywhere is pretty cool. But winning a trip of your choice to an exotic destination? Now that’s what we’re talking about. From today through September 30, 2011, our fabulous sister site, <a href="http://www.vivaterra.com">VivaTerra</a>, is offering a <a href="http://www.vivaterra.com/am-eco-escape">$5,000 eco escape</a> to a grand prize winner, provided by <a href="http://wandertours.com/">WanderTours</a>. The travel voucher can be used for either a scheduled tour or a custom tour, which will be created specifically for the winner.</p>
<p>WanderTours features both women-only and coed tours, and offers explorations that are as sustainable as humanly possible. Local guides are employed, making it an even better experience, and tour groups are kept small to reduce the impact on the countries they visit. The winner will discover some of the world&#8217;s most fascinating regions including Papua, New Guinea, Bhutan, India, Vietnam and Cambodia.</p>
<p>You must be 18 and a U.S. resident to win. Full terms and conditions are available on the VivaTerra website. Otherwise, what are you waiting for? <a href="http://www.vivaterra.com/am-eco-escape">Enter now!</a></p>
<p><em><a href="http://ecosalon.com/tag/places-spaces/" target="_blank">Places &amp; Spaces</a> is a travel guide that will inspire you to carve out a vacation on your calendar. All of the gorgeous locations and accommodations in our guide share our concern for the environment. From tent glamping to lavish built environments, fair warning, you’ll feel compelled to pack your suitcase.</em></p>
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		<title>Ad Urges Consumers Who Can&#8217;t Buy a House to Refill the One They Got</title>
		<link>http://ecosalon.com/ad-urges-consumers-who-cant-buy-a-house-to-refill-the-one-they-got/</link>
		<comments>http://ecosalon.com/ad-urges-consumers-who-cant-buy-a-house-to-refill-the-one-they-got/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 15:00:45 +0000</pubDate>
		<dc:creator>Luanne Bradley</dc:creator>
				<category><![CDATA[Shelter]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[chairs]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[High Point]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[North Carolina]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[showrooms]]></category>
		<category><![CDATA[sofas]]></category>
		<category><![CDATA[sweepstakes]]></category>

		<guid isPermaLink="false">http://www.ecosalon.com/?p=23425</guid>
		<description><![CDATA[&#8220;It&#8217;s funny how new furniture has a way of restoring people,&#8221; says the sweet, pastel-coated spread (above) appearing in online and print magazines. Why the reminder to hug a couch today? It&#8217;s all part of a $20 million ad campaign launched by Ogilvy &#38; Mather to spur Americans to focus on the bird in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ecosalon.com/ad-urges-consumers-who-cant-buy-a-house-to-refill-the-one-they-got/"><img class="alignnone size-full wp-image-23428" src="http://www.ecosalon.com/wp-content/uploads/2009/08/invoice-sofa.jpg" alt="invoice sofa" width="399" height="500" /></a></p>
<p>&#8220;It&#8217;s funny how new furniture has a way of restoring people,&#8221; says the sweet, pastel-coated spread (above) appearing in <a href="http://homeyet.lifestyle.msn.com/">online</a> and print magazines.</p>
<p>Why the reminder to hug a couch today?</p>
<p>It&#8217;s all part of a $20 million ad campaign launched by <a href="http://www.ogilvy.com/o_mather/">Ogilvy &amp; Mather</a> to spur Americans to focus on the bird in the hand, namely homes they now own and can play with even if the economy ain&#8217;t recovering and we can&#8217;t bid on new real estate.</p>
<p>Decor spending is in the toilet with <a href="http://www.examiner.com/x-7084-SF-Interior-Decorating-Examiner~y2009m4d9-The-San-Francisco-Design-Center-hangs-on-during-tough-times">showrooms hurting and closing</a> in all major cities. According to the Commerce Department, sales of home furnishings fell 12.9% over the last year, and they&#8217;re still dropping. Sales were down .9% in July from June.</p>
<p>But don&#8217;t be part of that sluggish market when furniture can lift your spirits to new heights. A new pillow can make you thinner and an upholstered headboard will make you rich. Remodeling your bathroom can cure halitosis. Don&#8217;t even get me started on that imported bidet!</p>
<p>&#8220;Things that fill our home also fulfill us. They become who we are. Giving us joy. Providing us with comfort.&#8221; That&#8217;s what the ad says, which has appeared in <em><a href="http://www.ecosalon.com/metropolian-home/">Metropolitan Home&#8217;</a></em><a href="http://www.ecosalon.com/metropolian-home/">s</a> eco edition and other respected journals.</p>
<p>Meantime, a product information invoice attached to the sofa in the ad ironically says: &#8220;22 percent cotton, 13 percent giggles, 15 percent hugs, 11 percent afternoon naps.&#8221;</p>
<p>Okay, so now we know why those ad men make the big bucks. It&#8217;s genius to assign the same value to seating as quality family time and showing affection. There&#8217;s even a makeover opportunity if you tell your cheap, lazy ass friends to clear out that dilapidated jalopy of a couch from their college years and the hideous side chairs they inherited from a cousin. Don&#8217;t you want a hug and tickles, you slob you?</p>
<p>If I entered the sweepstakes I&#8217;d get myself out of the laundry room and make a real office in a prefab shed outside. But I&#8217;m so unlucky at these prizes. My mom always wins raffles, purses at luncheons, free dinners, you name it. Not me. Damn, and I could get Monica Pedersen to stage my office, whoever she is. I wonder is she is related to the Bret Pedersen who works with my husband. Now <em>he</em> could use a makeover.</p>
<p><img class="alignnone size-full wp-image-23430" src="http://www.ecosalon.com/wp-content/uploads/2009/08/tellafriend.gif" alt="tellafriend" width="248" height="280" /></p>
<p>According to <em><a href="http://www.fastcompany.com/blog/michael-cannell/cannell/got-pouffe-new-ad-campaign-urges-consumers-unable-buy-new-homes-shell-o">Fast Company</a></em>, the story behind the ad is rooted in the maverick Las Vegas way of doing things. While High Point, North Carolina, once ruled as the center of American furniture production and sales, the focal point has shifted to the <a href="http://www.lasvegasmarket.com/">World Market Center</a>,  a 1.3-million-square-foot showroom and exhibition space in Las Vegas.</p>
<p><img class="alignnone size-full wp-image-23434" src="http://www.ecosalon.com/wp-content/uploads/2009/08/vegas.jpg" alt="vegas" width="362" height="332" /></p>
<p>The Las Vegas group apparently commissioned the ad campaign as a stopgap measure for the hurting industry. It&#8217;s a $20 million gamble that just might pay off!</p>
<p>Image: <a href="http://homeyet.lifestyle.msn.com/">Homeyet Lifestyle</a>, <a href="http://homeyet.lifestyle.msn.com/">Homeyet Lifestyle</a>, <a href="http://www.fastcompany.com/blog/michael-cannell/cannell/got-pouffe-new-ad-campaign-urges-consumers-unable-buy-new-homes-shell-o">Fast Company</a></p>
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