This Forward-Thinking Indian Ad Tells the Story of a Happy Lesbian Couple [Video]

This Indian ad is forward thinking.

Anouk just put out an amazing ad to sell its contemporary ethnic apparel. And while, yes, the ad is beautifully shot, it’s the story of the ad that’s awesome.

“The Visit,” the ad film’s title, sells the slogan Bold is Beautiful by telling the story of two women who are waiting for one of the woman’s parents to visit. As the ad goes on, the viewer becomes privy that the women’s nerves are on edge not because of the visit, but because they plan on sharing with the woman’s family that they are a couple. Watch the video below.

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Abbie Stutzer

Writer, editor, and owner of Ginchy!, a freelance writing and editing company, and home funeral hub. Adores smart sex ed, sustainable ag, spooky history, women's health, feminism, horror, wine, and sci-fi.