Fashion Spotlight: Act Natural!


Act Natural is the blog sponsored by the Loomstate denim company – a 100% organic, ethical and sustainable design group partnering with Barneys of New York.


I love Loomstate. The spring collection is inspired by the classic American roots style emblematic of the youth subcultures of positive activism since the 1940s.
Their cotton pieces are pre-washed and softened to achieve the character of utilitarian ease associated with environmental and social sustainability movements.

From the drawing board to the fabric mills, cut-and-sew facilities and laundries, Loomstate carefully manages the creative process. Ethical labor standards and low-pollutant manufacturing are the cornerstone of this denim company – part of a successfully blossoming crop of organic-only cotton designers in an industry expected to surpass $2.6 billion in sales this year.

Loomstate is forging alliances with companies extending beyond the fashion retail world, going deeper by opening dialog with fuel providers, energy providers and those involved at all levels of production.

All while looking quite natural.

Image/Purchase: Loomstate