Comments on: Green Propaganda and Our Confederacy of Dunces

By: Truth Be Told: Changes Coming in Green Marketing Guidelines | EcoSalon | Conscious Culture and Fashion

Tue, 26 Apr 2011 21:42:13 +0000

[…] the tsunami of eco-friendly white noise we experience each day in brand-land, is everywhere, taking advantage of our better instincts and our lack of self-education regarding the products we […]

By: Denise Taschereau

Denise Taschereau — Fri, 03 Sep 2010 18:33:25 +0000

No, i’m not speaking specifically of Katherine Hamnett’s tees – just supporting Amy’s point that there are a lot of tees out there with sustainability messaging that are not on tees made from sustainable textiles. Ironic, yah?

By: Amy DuFault

Amy DuFault — Fri, 03 Sep 2010 12:43:44 +0000

Thanks Denise for the comments and the links 🙂
Remy, (just answered you on Facebook too), NO her t-shirts are organic as far as I know!!

By: Remy C.

Remy C. — Fri, 03 Sep 2010 00:49:08 +0000

Wait a minute, are you insinuating that Katherine Hamnett’s t-shirts are NOT organic cotton?

By: Denise Taschereau

Denise Taschereau — Thu, 02 Sep 2010 17:01:07 +0000

Here, here! Great article. I run a company that does custom imprint product (we specialize in sustainable products) and it continues to amaze me how many folks are willing to put good messages on bad products. A parallel issue to the one you identify here (environmental messaging on conventional products), is the lack of attention to the social side of the supply chain. Organic cotton is fabulous, but you can make organic cotton tees in a sweatshop.

We have a bit of a hierarchy when we work with clients – if they can’t afford an organic cotton t-shirts, we try to find a conventional one that has some enviro features (Oeko-Tex 100 certified for example – http://www.oeko-tex.com), AND is manufactured by a brand with stated commitments to worker rights (A Fair Labor Association Licensee for example http://www.fairlabor.org). The aim is to move folks along a trajectory to making better choices, and educating them along the way.

Thanks so much for this post – it’s a refreshing look at green gone wrong.