As an “eco” designer, what unnerves me are outside of initial motives, and more focussed on the how this translates to the modern, mainstream consumer-
Urgency in consumption.
Ease of the ‘throw-away’ goods.
Limited exposure

I am constantly torn as to what the best direction for an altogether hyper consumer industry that I belong to is… However, within these mentioned pursuits, as well as other new ideas, I hope that the focus continues to be on:
1. Better products, made/crafted well. (i.e. fit, construction, price)
2. Relevancy within design
3. Accessibility of information/product to mainstream

I’m my mind, fashion first, then the eco/schtick.
The modern consumer should/does support well thought out/executed brands/designs/ideas that are (including fit, wholesale availability/accessibility, construction, etc) competing with this…to me, is the real key. If we can get the average consumer to purchase our wares simply because they are good, then the battle will begin to be won. But until that element is honed in on and seriously mastered, I fear these conceptual pursuits continue to keep us behind and invisible rope of ‘kitschy’ and ‘crafty’ which doesn’t seem to take us anywhere, but where we already are.

Just my two cents…