In our image driven society we are bombarded with literally thousands of ad campaigns per day. Not many people stop to consciously think about, let alone critically analyze the content of these messages. In fact, the point of advertising is to have a subliminal influence which permeates & influences our psychology.

With ads like this everywhere, the cumulative cultural ramifications are positively frightening.

Way to go Sara for telling it like it is.

Nonetheless, it is tiring and annoying when companies/orgs use women as sex objects to sell basically anything and everything. It’s especially bothersome when it comes from groups supposedly on the progressive end of the spectrum.

In the end, my guess (hope?) is that it won’t translate to increased solar panel sales because no one will take them seriously after seeing their “Hey look at me- I’m trying way too hard to get your attention! I have breasts! And solar panels!” calendar.