Comments on: Q&A with Torch Films: Greenlighting New, Low Impact DVDs

By: Torch Films Rethinks DVD Waste | TakePart Social Action Networkâ„¢

Torch Films Rethinks DVD Waste | TakePart Social Action Networkâ„¢ — Wed, 11 Nov 2009 18:02:43 +0000

[…] Luckily there are folks out there paving the way for change when it comes to DVD production, like Torch Films in New York City: […]

By: Mike

Mike — Mon, 09 Nov 2009 11:26:16 +0000

Thanks, Lora! Fabulous move, this. And if it’s no more expensive to make than the traditional variety, that’s encouraging indeed.

As Tim notes, the challenge is surely getting the marketing side of DVD production interested in a product that has a smaller visual footprint as well as a smaller physical one.

But…maybe that won’t be a problem for much longer, with the accelerating shift to services like Netflix where the box is irrelevant, and ultimately, online/cable streamed media delivery technology. We’re already watching the last gasps of high street DVD rental stores, where the visual appeal of a DVD box matters as much (or arguably even more) than the contents.

When all such marketing is done virtually, packaging-free, surely there’ll be nothing (except entrenched prejudices, of course) stopping the industry embracing all the green options.

That will be a good day. 🙂

By: dandy

dandy — Mon, 09 Nov 2009 06:21:31 +0000

I hope to see flex dvds from netflix in my mailbox, soon.

By: Connie

Connie — Sun, 08 Nov 2009 19:34:56 +0000

You guys deserve to be complimented on using the flex DVD. And MARINA is certainly the perfect film to initiate this new technology – what a great fit ! Best wishes in your future ventures at Torch Films.

By: Mayank

Mayank — Sat, 07 Nov 2009 16:11:52 +0000

I think this is a terrific initiative. Given how focused major production houses are on reducing their carbon footprint (e.g. installing solar power, buying renewable energy credits etc.) – if this firm is able to reach out to them and present their product in the right manner, I can see them take off. Also, there will be immense value in the patent/copyright involved with their technology.

Good article. Will hope to see follow-ups going fwd too.

By: Lora Kolodny

Lora Kolodny — Fri, 06 Nov 2009 21:21:23 +0000

@Kirsten — That’s great news, too! Thanks for posting. That will help get some of the legacy waste issues addressed. If consumers, digital hollywood and retailers keep pushing for more technology like Flex DVD and the recycling tech you posted, I won’t totally abandon movie-buying at brick & mortar.

By: Kirsten

Kirsten — Fri, 06 Nov 2009 16:14:33 +0000

This is a good step. I also recently read about technology recently developed in Taiwan to make CDs and DVDs recyclable: http://www.etaiwannews.com/etn/news_content.php?id=1079374&lang=eng_news&cate_img=35.jpg&cate_rss=news_Business