Comments on: Green or Greenwash? Southwest’s ‘Green Plane’ Takes to the Skies

By: Lora Kolodny

Lora Kolodny — Fri, 30 Oct 2009 17:30:17 +0000

There’s no litmus for green or greenwashing. Southwest and other companies trying to improve their environmental behavior sometimes brag more than their efforts warrant. But I’m going to say what Michael Franti sings in a great old Spearhead track – Every million miles ya hafta take a first step. In my opinion, some agency should monitor ad / PR spending and media buying by these companies as relates to their green campaigns, then compare to the spending they had to do to implement the green projects or operations. If spending on ads and PR equals or exceeds green spending, they should be called out. Otherwise, it’s alllllll good.

By: Joe Ascanio

Joe Ascanio — Fri, 30 Oct 2009 14:28:06 +0000

I think that the airline industry is catching a bad rap regarding greenwashing. Until biofuels and other forms of alternative power are in the rotation on a mainstream basis, air carriers are forced to take smaller measures toward eco-consciousness. Do they make THAT much of a difference? Realistically, no. At this point, I think it is more about image than real results.

By: Luanne Bradley

Luanne Bradley — Thu, 29 Oct 2009 21:08:18 +0000

Now let’s get some green snacks on those green planes!