Anvil CSR

The t-shirt. How many are crammed in your drawers?

You may not think of this everyday fashion staple as making a big eco dent, but if you trace the tee you’ll quickly see how it can work as an effective instrument for change.

Anvil Knitwear, sponsor of Track My T, is a new interactive web site that chronicles the journey and environmental impact of a t-shirt, from cottonseed to consumer. The site aims to show you the impact, but in a creative way.

The company recently added the educational program to compliment their mission and CSR bottom line, adding to an already impressive effort to make as small a carbon footprint as possible for a large company.

The experiential site, which specifically tracks t-shirts for youths aged 2-12, allows users to explore cotton farms, a gin and spinners, as well as Anvil’s textile mill, cut and sew plants and distribution facility – all by inputting a unique tracking number printed on their very own shirt.

Anthony Corsano, Chief Executive Officer of Anvil says: “Our goal in creating this site was not only to comply with industry requirements, but to turn it into an educational experience and teach about our footprint and ecological impact.”

Anvil, a leader in the sustainable apparel industry is also the sixth-largest organic program in the world.

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