A/W 11′ – EcoSalon

From the Video Vault: Convertible Jewelry With Mi Asunta

Amy DuFault — Sat, 03 Sep 2011 12:47:52 +0000

Behind-the-scenes footage with some of our favorite indie designers from EcoSalon’s video archives.

Nowadays, designers are really having to develop their collections in a holistic way, being attuned not only to seasons and color trends, but to how versatile their pieces can be. In the case of jewelry line Mi Asunta, donning each piece is an expression of the wearer and luckily, there are many ways to be expressive.

We caught up with designer Sara Brancato at Market in New York City, showing A/W ’11 and got her to show us a piece that does double-duty, triple-duty, and more. Enjoy this behind-the-scenes footage – we’ll let Sara show you how much her jewelry can do.

And look at her jewelry and not how hot she is.

The post From the Video Vault: Convertible Jewelry With Mi Asunta appeared first on EcoSalon.

From The Video Vault: Convertible Clothing

Amy DuFault — Mon, 08 Aug 2011 16:33:29 +0000

Behind-the-scenes footage with some of our favorite indie designers from EcoSalon’s video archives.

Nowadays, designers are really having to develop their collections in a holistic way, being attuned not only to seasons and color trends, but to how versatile their pieces can be. We caught up with Lara Miller at Market in New York City, showing A/W ’11 and got her to show us a piece that does double-duty, triple-duty, and more. Enjoy this behind-the-scenes footage – we’ll let Lara show you how much her clothes can do.

We were in awe.

The post From The Video Vault: Convertible Clothing appeared first on EcoSalon.

From the Video Vault: Convertible Clothing

Amy DuFault — Tue, 05 Jul 2011 15:42:00 +0000

Behind-the-scenes footage with some of our favorite indie designers from EcoSalon’s video archives.

Nowadays, designers are really having to develop their collections in a holistic way, being attuned not only to seasons and color trends, but to how versatile their pieces can be. We caught up with Feral Childe at Market in New York City, showing A/W ’11 and got them to show us a piece that does double-duty, triple-duty, and more. Enjoy this behind-the-scenes footage – we’ll let them show you how much their clothes can do.

Image: buglugs

The post From the Video Vault: Convertible Clothing appeared first on EcoSalon.

New York Fashion Week With Project Runway’s Gretchen Jones

Gretchen Jones — Mon, 14 Feb 2011 15:16:06 +0000

What is it that makes a designer inspiring?

Why is it that we do not approach sustainability in a way that embraces ecological thoughtfulness of any extent, rather than total prosecution for trying at all?

I love fashion as art. I look to the labels I admire to be inspired on many levels, be it branding, identity, design, craftsmanship or ethical practices. Very rarely do I get to meet designers promoting all of the above characteristics. I am a little bit of each and hopefully, more of some.

Gretchen Jones, Sara Didzinski of Better Late Than Never jewelry and Austin Bates, production manager at Pamela Love

I came to New York City as a designer so I could be a part of a strong movement towards good design, not just green design, but design that will last a lifetime based on how and where it’s made and its inherent, timeless style. So on the 5th day of NYFW at Pamela Love’s A/W 2011 collections, all I can feel is pure love for the opportunity to view designers doing their best to inspire – and to be as conscious as they can.

I crave viewing good work in person, in the fantasy that is created in the presentation of a fashion week event, and it’s killing me that I am not able to present this season. To pacify my anxiety, I’ve turned my little black book into an all out agenda filled with infatuations. This past Saturday night it was for Pamela Love. Love has taken her vertically integrated in-house line (which is made to order and hand crafted domestically) to new heights this season with an air of altruistic power hippie.

Pamela Love, A/W 11′

I adore Pamela Love. I love everything about the line and that it breathes the ethos of the designer. It’s apparent that the line speaks to her, she is her own client and she knows what she wants to communicate as a designer to the world. At the show, a glowing white stage clad in crystals and transient bass notes from the band drew me into the space at Milk Studios.

Pamela Love’s presentation took hold of the 8th floor studios in a manner that demanded undivided attention with six white angels for models, gigantic crystals as backdrop (and infused in the jewelry) and ethereal lighting to make us think we were somewhere in the clouds.

I wanted to be those girls. Wanted to fill my jewelry box with huge cuffs, even bigger necklaces and focus on the centering energy of a quartz crystal.

Pamela’s collections are highly curated and edited, only presenting truly thoughtful ideas. Her presentations create otherworldly plains that make you immediately connect to the identity of the brand, the fantasy, the conversation between dark and light and the aching of the bohemian-gypsy-dark-angel in us all.

I was truly floored and inspired.

I walked away feeling so confident in knowing all it takes is a good team and a powerful sense of self and I can (and will) show you what I can do, and inspire you come fall.

If Pamela Love can do it, why cant I?

The post New York Fashion Week With Project Runway’s Gretchen Jones appeared first on EcoSalon.