Want your baby to smell more baby-ish? Dolce & Gabbana are coming to the rescue with their new perfume…for babies!

Here’s one for you: Italian fashion house Dolce & Gabbana has just released a new fragrance; but it’s not for you or your sweetie. It’s for your newborn baby.

From the D&G website:

How can babies smell even sweeter than they already do? That familiar smell associated with babies that melts our hearts will only be accentuated by this Dolce&Gabbana fragrance.

The company claims it’s a fragrance formulated to “enhance” your baby’s delicious newborn scent: “We all know that children smell beautiful, and there’s no need to cover up their natural scent,” wrote lifestyle editor Valentina Zannoni on the label’s web magazine. “In fact the Dolce & Gabbana Baby Fragrance has been designed to accentuate that natural baby smell.”

It’s not the first scent targeting toddlers, either. Burberry, Bulgari and Johnson’s all have specially formulated lines of fragrances designed for your baby.

According to Stefano Gabbana, the scent, which includes bergamot, honey and musk, was inspired by “the softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile.” While the fragrance is alcohol free, perfumes can contain dozens of harmful chemicals not listed on the ingredients. It’s an unregulated system, allowing for the use of chemicals that have been connected with allergies, reproductive issues including sperm damage, and hormone disruption—which has been connected to some cancers, obesity, diabetes and thyroid diseases.

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Image: Nina Matthews Photography

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