Just when you thought you’d heard and seen it all, former Playboy Playmate and Baywatch beauty Pamela Anderson has decided to temporarily swap her silicone and Botox ways all in the name of eco-fashion.

No, you heard me right, same sentence, Pamela Anderson and eco-fashion.

Collaborating with 90s punk club kid/actor/singer/designer Richie Rich, Anderson was quoted in People as saying at Richie Rich’s March 27 ROCK Fashion Week runway show (at Miami Beach’s Fontainebleau Resort): “I really don’t like to wear clothes. I would rather go naked. But I love Richie’s designs, so I agreed to be part of Muse.”

A recent front-woman for Vivienne Westwood’s spring-summer 09′ fashion campaign, Anderson plans to launch the Muse collection with Rich this summer starting with leather-free shoes and casual separates including hoodies, skirts and, you guessed it, swimwear.

I wonder if she’ll be inspired next to launch a TV series called Vegan Watch-Babes Attack,where stunning eco-advocates with dreadlocked blond hair run through the sands of Malibu reading beachgoers a vegan bill of rights.

I’d totally watch it.

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