A rift in slow food reveals big growing pains.

The foodiverse was all atwitter over this article from Chow last week. A rift has been forming between two factions within Slow Food USA, a non-profit organization that promotes the pleasures of the table, artisanal food production methods, sustainable agriculture, and direct connections between producers and consumers.

On one side is what we’ll call the Alice Waters faction that thinks food is too cheap to keep farmers who are doing the right thing in business and that people should prioritize food over consumer goods – and pay more for it. On the other side is some of the newer leadership of Slow Food that seeks to counter the charges of elitism that have continued to dog the organization, and to broaden its appeal to a younger, broker, and less well-connected demographic.

Think $20 pasture-raised chickens compared to Slow Food’s Recent $5 meal challenge. In some ways, switching its focus to value, rather than preciousness has helped Slow Food. Membership is up. But, according to the Chow article, donations are down from well-heeled donors who are unhappy with the organization’s new direction.

Critics insist that Slow Food must reach more people or risk being irrelevant to most of the population. Anna Smith Clark, The San Francisco Bay Area Governor of Slow Food agrees, but also thinks the laser-like focus in the media on higher profile elements around Slow Food do the organization a disservice. She points out that ordinary members within the organization are continually finding ways to disseminate the ideals behind Slow Food to different groups.  “There’s nothing written about the people who volunteer hours of their time planting the seeds of change in their communities among their friends and family members, or working with like-minded organizations,” says Smith Clark.

Discussions about Slow Food tend to focus on the need of reaching two specific groups: low income people and well-off foodies. For low income people the message is that it doesn’t have to be expensive or time-consuming to cook local, organic, real food, while the message for foodies is that when they fetishize taste, no matter the cost, they leave out a huge proportion of the population, for whom their message is useless.

As Slow Food grows up and the focus shifts away from its famous founders, there’s a third group that it will be crucial to reach: The enormous swath of the population with plenty of money to pay for good food, but who simply doesn’t care. This group doesn’t care about farmers, doesn’t care where food comes from, doesn’t care if it has additives, doesn’t care if it has too much packaging. Some probably doubt that organic is even healthier. Let’s call them the honey badgers of the consumer food market.  They really don’t give a sh*t.

If you’re a foodie living in a foodie bubble, you might forget these people exist. To remind yourself of the reality, go to a high-end conventional grocery store in any town in America, look at the cars in the parking lot, and watch what people put in their carts. It’s not a rarity to spot someone walking to a late model Mercedes or $70,000 Escalade with a grocery cart full of hundreds of dollars’ worth of processed, packaged food. Stacks of hot pockets, multiple giant boxes of Froot Loops, cases of Coca-Cola, jars of cheese dip, enormous bags of chips, and nary a fresh (or even frozen) vegetable in sight. Now go hang out around the parking lot of a fast food outlet in any well-off suburb, and notice how busy the drive-thru is.

So how does Slow Food reach those people? Smith Clark says people gravitate to the ideas of Slow Food around any number of issues, from concern for farm workers to childhood obesity. They get little tidbits of knowledge from community, news, friends, and family members, and at some point, the flashbulb lights up: “What are you going to do with the money in your pocket?” I ask if there isn’t some way to reach these people more quickly than these myriad individual conversations.

“I think that’s why it’s called Slow Food,” replies Smith Clark.

The honey badgers of the consumer food market vote. Changing the food system so that it is fair for both farmers and eaters is going to mean breaking the stranglehold the food industry has on food policy. Good food advocates need to reach the honey badgers and convince them that organic, sustainable food is not only better, but it’s also worth paying for, spending time cooking, and going to the polls for. Until then, you can pay all you want for chicken and heirloom vegetables at the farmers’ market, but the fast majority of food will still be processed, a lot of family farmers will still be impoverished, and those $20 chickens will continue to reach only a niche market. It’s going to take time. That’s why it’s a movement, not a revolution.

ALSO CHECK OUT:

Be Still my Beeping Crackberry: In Defense of Slow

Slow Fashion Alchemy

Slow, Meet Furniture. Furniture, Meet Your Maker.

This is the latest installment in Vanessa Barrington’s weekly column, The Green Plate,  on the environmental, social, and political issues related to what and how we eat.

Image: Lifesupercharger

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Chemical cleaners remind me of elementary school. Way back when dinosaurs roamed the earth alongside Ms. Pac Man, the harsh smell of bleach and whatever that green gravel they sprinkled around could knock this third-grader onto her dungarees. Now it turns out, that cleaner might be responsible for my years as an allergy-ridden teen. And not for the reason you might think, (the smell, the chemicals, and the vomit it inevitably tried to mask…). It’s because a new study out of the University of Michigan shows that some soaps and cleaners are making children more prone to allergies as teenagers.

We’ve already reported on the dangers of antibacterial soap. These can leave a residue on your skin with a few surviving bacteria – which promptly multiply into stronger bacteria that are much harder to kill. But this latest information takes it up a notch. As Metro.com reports, the triclosan found in soaps, toothpaste and other hygiene products can change the immune system in a young person. Allison Aiello is an associate professor and the lead on the study. As she told Metro.com, “It is possible that a person can be too clean for their own good.”

So triclosan is a Very Bad Thing. (Just how bad? Skin Deep links it to cancer, reproductive toxicity, skin irritations and more.) Good old-fashioned soap and water work well, but more and more people are reaching for the heavy-duty antibacterial soaps that could probably take out a zombie plague. But don’t forget, there are many good reasons not to wash daily. So where does this leave us?

For some, it’s thinking that the culture of clean has gone too far. Yes, germs are bad, and you’re never going to find me walking barefoot through a public bathroom or sticking my hand on things well acquainted with other people. But when I find myself fishing out my shirt sleeve to open a door or gazing in awe at a friend who doesn’t, I have to wonder. Have the cartoon germs which scamper smarmily across cleaner commercials gotten into my subconscious? Or am I really just being a good citizen and not spreading germs?

But as more and more evidence shows that extreme vigilance on the germ front can actually harm us, it is hard to know what’s safe and what’s neurotic. I’ve noticed that when I get sick, I can’t trace the cause to touching the wrong door knob or sitting in the wrong restaurant booth. (Though I can trace my last bad cold to a woman who, rounding a corner on the street, sneezed directly on me. Avoid corners during the aforementioned zombie plague.) In the end, it just time some of us relax a little and let the sunshine (and dirt) in.

Image: arlingtonva

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Some of my best friends enjoy going to the gym. They say they get a charge out of a good workout, a buzz from a good schvitz. I have to admit, though, I never was much of a gym rat. I mean, take a walk or ride a bike and go somewhere, do something. Exercise, to me, should be a value-add. Running on a treadmill or riding a stationary bike seems kind of, well, like going nowhere.

That caveat aside, from where I sit (emphasis on “sit”), someone’s finally come up with a way to make workouts do some work. A company called ReRev is retrofitting cardio gym equipment to turn the kinetic motion of your aerobic workout into DC (direct current) power that feeds back into a building’s electrical system. The current is fed into a ReRev box where it’s converted into utility-grade AC (alternating current), the form of electricity our homes and businesses know and love. That’s free – working up a sweat aside – electricity with no maintenance required.

According to ReRev, the system can turn a typical 30-minute workout into 50 watt hours of clean electricity. That’s enough to power a laptop for an hour, charge your cell phone six times, or power a compact fluorescent light (CFL) for two and a half hours.

The system is installed at a growing number of facilities across the country, including venues at a bunch of universities, such as Florida, Kentucky, Chico State in Northen California, and Drexel in Philadelphia (pictured above). In fact, your gym could be ideal for a ReRev system, depending on its workout volume and amount of equipment.

And if you’re interested, the ReRev site has a nifty form you can fill out about your gym master (Is that what they’re called? I wouldn’t even know).

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If I had it my way, we’d all travel around town on horseback. But as much as I like to dream of a time when grass was sufficient fuel, that’s hardly a feasible mode of transportation in an age of advanced technology and long daily commutes. Still, there are plenty of green (well, greener) options for the environmentally conscious. Ever since that sad day when General Motors crushed the last EV1, automobile companies have taken strides in the right direction to create vehicles that cause the planet less harm. So, if you’re due for a new ride, consider one of the most eco-friendly cars released this year.

Tesla Roadster

The electric car is back in ultimate style with the sporty Tesla Roadster. You can travel an impressive 220 miles before recharging this state-of-the-art vehicle. The only problem? It will set you back a whopping $100,000. So, until you win the lottery or stumble upon a pot of gold at the end of a rainbow, let’s move on to the more reasonable choices.

Aptera 2e

This futuristic electric vehicle is much more affordable than the Tesla Roadster, with a starting price of around $25,000. In addition to its electric motor that runs 100 miles per charge, the Aptera 2e boasts interior and exterior LED lighting and solar assisted climate control. Unfortunately, it’s currently only available to California residents through a somewhat lengthy reservation process.

Toyota Prius

At 51 miles per gallon in the city and 48 on the highway, the Toyota Prius is one of the most fuel efficient vehicles around. With an annual CO2 rating of 1,968 kilograms, this hybrid holds first place on MSN’s list of the Least Polluting Vehicles of 2009. It also offers eco-friendly features like a solar-powered ventilation system and LED headlamps and taillights.

Honda Civic Hybrid

Competing closely with the Toyota Prius when it comes to fuel efficiency, the Honda Civic Hybrid gets 40 miles per gallon in the city and 45 on the highway. It also has the second lowest annual CO2 rating of 2,160 kilograms.

Honda Insight Hybrid

With a base price of just over $20,000, the Honda Insight is the least expensive hybrid on the market today. This fuel-efficient vehicle gets 40 miles per gallon in the city and 43 on the highway.

Ford Fusion Hybrid

Of all mid-size sedans, the Ford Fusion Hybrid is the most fuel-efficient. It averages 41 miles per gallon in the city and 36 on the highway.

Smart Fortwo

The Smart Fortwo, more commonly known as the smart car, averages 33 miles per gallon in the city and 41 on the highway, making it the most fuel-efficient car powered solely by gasoline. Coming in third, it produces a yearly CO2 rating of 2,592 kilograms. Plus, this ultra-low emission vehicle’s white, black and red models are painted with a water-soluble solution. (Our editor is currently out of town picking up her very own Smart Car – she’ll be posting a review soon!)

Nissan Altima Hybrid

With the fifth lowest CO2 rating of 2,784 kilograms per year, the Nissan Altima Hybrid gets 35 miles per gallon in the city and 33 on the highway. In this super ultra low emissions vehicle, you can drive up to 600 miles before you need to stop for a refill.

Toyota Camry Hybrid

At 33 miles per gallon in the city and 34 on the highway, the Toyota Camry Hybrid is a fuel-efficient vehicle that features a notable yearly CO2 rating of 2,736 kilograms, making it the fourth least polluting vehicle of 2009.

Volkswagon Jetta TDI

Winner of the 2009 Green Car of the Year award, the Volkswagon Jetta TDI is powered by ultra-low sulfur diesel. At 30 miles per gallon in the city and 41 on the highway, this vehicle utilizes clean diesel technology and produces 3,240 kilograms of CO2 annually, placing thirteenth on MSN’s list.

Ford Escape Hybrid

At 34 miles per gallon in the city and 31 on the highway, the Ford Escape Hybrid has the corner on fuel-efficient sports utility vehicles. Coming in at sixth place, it is the only one to rank on MSN’s lowest annual CO2 ratings at 2,928 kilograms.

Toyota Yaris

With the seventh lowest rating, the Toyota Yaris generates approximately 3,072 kilograms of CO2 per year. It also features a fuel-efficiency of 28 miles per gallon in the city and 34 on the highway.

Image: Ed Yourdon

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I’m not ashamed to say that I recently searched out a dishwashing liquid as if it were to become my personal signature scent.

It began in September, when I attended the Natural Products Expo East in Boston and was handed a fistful of Biokleen Lemon Tyme dishwashing samples. The smell, in my opinion, is intoxicating, and the product worked well. So when my samples ran out, I jumped online to find out where I could buy more.

Now I’m not going to tell you that using Biokleen turns everyday life into a Calgon moment, those iconic TV commercials that transform one’s life from havoc to heaven, but I am definitely hooked.

This newfound fabulous scent aside, the fact that natural cleaning products are best for us, and the environment, has led me to change my purchases. Though there are presently no bans on chemical-laden cleaning products, the Office of the Federal Environmental Executive is now educating consumers that many cleaning products contain harmful chemicals that can have serious adverse effects not only on those using them, but on building occupants whose air quality suffers when products circulate through ventilation systems, and the environment, when chemicals drain into our ecosystem. Environmental damage can also occur during the development, manufacturing and transportation of these products.

One thing you can look for when making purchasing decisions is companies that have been endorsed by Co-Op America and  Green Seal, an independent non-profit organization dedicated to promoting the manufacturing, purchasing, and use, of environmentally responsible products and services.

In addition to Biokleen products, here are eight more green cleaning options to brighten your home, many made with ingredients such as coconut, palm and vegetable oil, orange oils, and sodium carbonate.

Arm & Hammer Essentials Liquid Laundry Detergent (pick up some coupons here)

Sun & Earth Concentrated Laundry Detergent

Sun & Earth Dryer Sheets, which are hypoallergenic, non-toxic, and completely biodegrade in 21 days.

Purex Natural Elements

Simple Green All Purpose Cleaner

Planet Ultra Dishwashing Liquid

Seventh Generation Automatic Dishwasher Detergent Powder

LifeTree Automatic Dishwashing Liquid

Now’s a great time to get started on that spring cleaning. After all, summer 2009 doesn’t officially start until June 21st.

Image: emdot

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