Metropolitan Home is being put to bed for good.

I suffered reflux trying to digest the death of Gourmet, one of four Condé Nast publications closed recently. I didn’t sample the food bible much but felt nostalgic about it as an American institution. I only picked up Modern Bride a few times when plotting my wedding. (I had the main prop but needed flowers and a dress.)

Now, achy-breaky heartburn ensues from Hachette’s news about dumping Metropolitan Home.

Set to fold after its December issue, the loss of the treasured shelter guide is another casualty of the ad recession – in fact, the biggest casualty to date.

It has taken about 30 years, but the ultimate collapse is what my harshly prophetic broadcast journalism teachers at Northwestern predicted in the early 80s, proclaiming, “Print is dead!”

The grim forecast prompted many of us grad students to seek careers in television, only to make our way back to print eventually. Dying or not, it offered dignity. Print was where the rubber met the road in terms of writing acumen. The words didn’t always have to match the pictures. Imagine that.

I had a personal connection to Met Home, the uber source of swank urban nesting. I began as a fan, dovetailing pages challenging us to uplift our rooms with color, modern accessories, innovative gadgets and accessible art. It had a soft spot for small spaces urban dwellers could afford. Make puny pads bold, we were told.

Later, I became a contributor. When I first hooked up with Met I was a burned-out CNN writer and reporter, frustrated by the network’s ranting, mediocre producers, sensational live coverage and zero commitment to covering visual art.

I got up the nerve to phone Met one day from the Omni to pitch a few story ideas. I was merely a fan. A fan with a good resume: I worked at CNN. I had grown up in the housing design business. I desperately wanted in.

An erudite senior editor, John Sweeney, was happy to bite when I suggested a piece on world-famous pop artist, Kenny Scharf. The magazine was going through that we need hot celebs on the cover phase and my timing was excellent. God, I miss the 80s!

Nevermind that I hadn’t spoken to my college friend in years; that didn’t keep me from exploiting the connection. After all, Kenny and I had slow-danced together like Fred and Ginger in our dorm elevators, singing Cheek to Cheek. He owed me.

I called Kenny and boom, kismet! He graciously invited me to his upstate Hudson Valley Charles Addams-style manse which he had transmogrified into a graffiti palace with his signature cartoon aliens, atomic whirls and swirls. He was even producing ancient-future furniture that was an extension of his art. Right up Met Home’s alley. Lucky, lucky me.

I never turned back after that, and Met Home invited me to continue on as a Southeast editor, contributing cutting-edge articles on inner city housing projects and urban architecture.

I found Met was always on the cusp of all that is modern and functional, all that enhances our visual world, and that happened to include good green living.

The magazine should be proud of its April 2009 eco issue, which, like many of its best editions, entertained and informed while sharing valuable decor resources. This, in addition to consistent annual coverage of “the best little green houses,” and other examples of how the world of design is making strides in sustainable living.

But pride won’t keep you afloat when the dollars go down the drain. The biggest and most prestigious victim of the ad recession has fallen. Thirteen editorial staffers will join the growing list of unemployed journalists, including Donna Warner, the editor-in-chief for the past 17 years.

Warner, who replaced wonderful Dorothy Kalins, worked at Met Home for 26 years, joining shortly after it was founded at Meredith Corp, where it was introduced in 1974 as Apartment Life.

“I created this baby and loved it a lot,” said Warner. “It’s very sad. That’s what happens when you lose one of your children.”

My journalism instructors would boast “We told you so!” And now, I must admit, I  finally believe them. Print is dead.

While I know we will save paper, it just won’t be the same not being able to tear out pages of great sofas and chairs when I’m in the dentist waiting room or at the beauty salon. Saving them on the old Crackberry just isn’t the same kind of tactile experience.

This is the latest installment in Luanne’s column, Life in the Green Lane.

The post Met Home Is Where the Heart Was appeared first on EcoSalon.

Gourmet Magazine, an American classic, found a slump in ad sales spelled the recipe for disaster.

That’s why Conde Nast Publications is closing the oldest food magazine in the US along with Modern Bride, Elegant Bride, and the parent magazine Cookie, which I have to admit I’ve only glanced at in the doctor’s office waiting room.

While the bride magazines are used as sources to stimulate ideas for women planning their big events, Gourmet has long been the bible of American epicureans, fond of cutting out recipes for those summer salads and Thanksgiving pies. The highly respected journal, described as the “magazine of good living,” was launched in 1941 by Earle R. MacAusland, and included articles on wine and travel.

Recently, the magazine increased its coverage of healthy and organic fare, even dedicating a cocktail to actor-environmentalist Brad Pitt. It said it wasn’t just his pretty face, but the time he has devoted to the planet that inspired the refreshing cooler made with organic lime, organic cucumber, organic mint, and even Crop Organic cucumber vodka.

2 wedges of organic lime
2 thin slices fresh organic cucumber
Sprig of organic mint
2 oz (1/4 cup) Crop Organic cucumber vodka
3 to 4 oz seltzer

According to the Associated Press, Gourmet had a circulation of 980,000 last year, but despite its devoted audience of chefs and food lovers, its ad pages fell like a badly-timed souffle, down 50 percent in the second quarter from the year before, according to the Publishers Information Bureau. That’s considered one of the biggest declines ever for a popular title.

Magazines have been trying to brave the recession by experimenting with their pages, even introducing video adverts inside to lure computer screen conditioned readers, as with Entertainment Weekly. In terms of the fashion magazines, there are more eco sources developing on the web. It seems, that is where they will all end up.

Conde Nast spokeswoman Maurie Perl said some 180 employees of the four titles will be leaving the company with severance packages by the end of the week. Earlier in the year, the high-level publisher shut down Portfolio, a business journal, and Domino, a beloved shelter magazine.

It’s reported that in a staff memo, Conde Nast CEO Charles Townsend said the closures were required “to navigate the company through the economic downturn and to position us to take advantage of coming opportunities.”

Conde Nast, run by billionaire S.I. Newhouse Jr., also publishes Vogue, the New Yorker and Wired. The 19 remaining magazines owned by the company include Bon Appetit, which boasts a larger circulation than Gourmet at 1.4 million. Another foodie book, its ad pages drop isn’t much better at 40 percent.

Conde Nast promises Gourmet‘s brand will live on in books and TV programming and you will still see recipes on Epicurious.com.

Source: SFGate.com

The post Ad Drought Closes Gourmet and Modern Bride Magazines appeared first on EcoSalon.