It has been a long distance sprint to the finish line. You know when you think a reprieve from the hard work is just around the corner, so you run your hardest thinking the finish line is coming up? Alas, it’s just a mirage and there are more hills to climb.

It has been a very difficult month, but today I woke up before my alarm clock which I haven’t done in weeks. I’m guessing it’s because this past week I actually finished my collection in the tiny home studio I like to call Armageddon (because that’s what it looks like in here). I made the deadline with six hours to spare.

I woke before dawn, packed my collection and hailed a cab into Manhattan. I was filled with fear that perhaps I had made a body of work that wasn’t me and wouldn’t work. Had I forged a new path with blinders on?

But I arrived to smiling faces who were eager to play dress up and cheer me on. The wonderful photographer made me feel like a “real designer.” The Green Beauty Team (of course, I used an ethical girls dream team) was ready to make my vision come to life on a model that was sweet and different than the “MothLove” girls of yesteryear.

Everything about this day was new. I had never worked in an environment with a professional team. It made me feel like Super Woman, but Super Woman after a long battle. At one point I almost cried. The model was dressed, her hair and make up finished. The lighting was ready and music played the anthem of the day. Then my concept came around the corner and looked better than I could have imagined. It was like a phoenix rising from the ashes. The new Gretchen Jones appeared.

And just like that it was over. You might think I’d be relieved, yet my to do list seems larger than ever. The next leg of this race involves branding and launching, with a turn-around-time that seems impossible to achieve. But again, impossibilities seem to knock on my door more often than a friend these days.

As I wrap up one project and move onto the next I wonder when it will hit me, just how far I’ve come.

The day after wrapping my shoots I was at New York Fashion Week (NYFW) presentations watching Bliss Lau’s artful show of ballerina dancers entangled in the most incredible leather and chain garments. A designer I’ve admired for so long, right there in front of me, pushing herself the way I hope to. Making me want more, never looking back except to appreciate where I’ve been.

This season I find myself submerged in the scene, rather than looking through the window. Fearing I still don’t speak the language, I have to jump in. This game isn’t for the light at heart.

My dance card is full this week and NYFW beckons me like a moth to a flame. I may be a whole new me, but I’m just learning how to spread my wings.

Image credit: Gretchen Jones

This is the sixth piece in a new series at EcoSalon with Project Runway winner and sustainable fashion designer Gretchen Jones. For Jones, her daily apprenticeship with the “school of life” has been her guiding teacher and we look forward to bearing witness to her weekly inspiration collages, featuring ideas and scenes from the streets and parties of New York City, where she recently located. As well as her innate sense of style she’ll be pulling from a world of patterns, textures and all the designers who have preceded her.

The post Week 6: My Designer Life By Gretchen Jones of Project Runway appeared first on EcoSalon.

The price of fashion, at least the price of being a designer, costs a whole lot more than any dollar sign could ever quantify.

I’m exhausted mentally and physically. My brain cells need to be fully restored. Emotionally, I feel withered away. The last time any friendly interactions were had without that ever-present subconscious awareness of deadlines looming seems so far away.

To be honest, I cannot remember the last time my pace was slowed – perhaps it was as far away as the summer of 2009. Having the opportunity to smell the roses and truly relax, relate and replenish has taken a back seat to ambition, desperation (at times) and timing. Yes, I’m sure you think that with all my opportunities life would be nothing but cheery – but it’s actually the opposite. Added pressure, not enough time, new found stigmas attached to my personality, pressure, exhaustion in the idea realm – shall I go on?

The glamorous facade we all see in magazines and red carpets is truly the smoke in mirrors that barely reflects the realities of playing fashion hard ball. It’s a labor of love, nothing more. No one should work 18 hour days, six days a week while basically playing a risky game of roulette.

Did you know that the average start up cost for developing a single collection is over $30,000?

The estimated funding/backing needed to launch a label is 1.5-2 million, with a solid $250,000 in the bank ready to pay out for first collections – just to develop samples, shoot them and prepare for sales (all this with no guarantee of success). Plus, the time lines for developing and preparing collections are usually at least four months. I’m working on about two months and much less than $30,000. It’s as if the drug is the stress and the high is the finished body of work. It’s never finished until the deadline hits, when you go dark for a second and then pick yourself up by the (hopefully chic) boot straps and prepare to do it all over again.

So I find myself wondering, at the final hour with three garments to finish, two to edit and 23.5 hours to go – is it worth all this stress and sleep deprivation, lost relationships and risk of ending up broke?

Yes. Of course.

The least I can say is that I can’t get enough of it and it has always been that way. Fashion chose me, not the other way around. As I progress as a designer, I’m finding that I would like to refine the approach.

And I hope that in 24, excuse me, no, 23 hours, the cost of everything I’ve put myself through will come to fruition. It’s never good enough, I always wish I could do things better, I always walk away with a million ideas that didn’t get the time to be developed…but that’s what the next collection is for, right?

This completed collection – the one after I show you what I’ve created in a tiny room on the floor – will deliver some free time to embrace where it is I have come from. It will give me a momentary respite so I can take a long walk in the park, be proud and get back up again to try to one up myself next time.

The learning curve is just too fun to ride. I guess I’ll just stay buckled in.

This is the fifth piece in a new series at EcoSalon with Project Runway winner and sustainable fashion designer Gretchen Jones. For Jones, her daily apprenticeship with the “school of life” has been her guiding teacher and we look forward to bearing witness to her weekly inspiration collages, featuring ideas and scenes from the streets and parties of New York City, where she recently located. As well as her innate sense of style she’ll be pulling from a world of patterns, textures and all the designers who have preceded her.

The post Week 5: My Designer Life By Gretchen Jones of Project Runway appeared first on EcoSalon.

Take off the blind fold will you. I mean, will I, can I?

Tunnel vision, oh god, I have had such a serious case!

After hours spent alone in the house, after sewing non stop for days (insert Project Runway flashbacks) and after vision skewed physically and mentally, the arduous process of inner struggle took hold. And I found myself wondering – is the role of a designer to tell you what to wear now, or what to wear next?

First and foremost I am a woman. And on a personal level, creation is about asking the question, “What is it that I want to wear, can’t find or what speaks to me personally?” The benefit of being a designer is getting to translate desires into design. I want to make clothes, not costumes. I myself play dress up daily, to self express. Designing the items that lack in a wardrobe, my wardrobe is the approach I take.

What makes a good designer great is their ability to listen to their own creative voice and intuition, rather than the public or mainstream. Translating to you, technically speaking, what it is we want to wear. And for you that means what we want you to be wearing next.

After a mildly terrifying review (to be honest the most “positive-bad” critique of my life), during the midpoint in this season’s sampling, my intuition was confirmed. What I had created and presented throughout past seasons and the viewing of PR, had lost its relevancy within my creative hand. And did not and does not work within the context of the direction my work (and self) is taking. Which begs the question – are designers dictators or fortune tellers?

Perhaps a little bit of both.

If you liked what it is that I have created, if you want what I was feeding you a year ago, even six weeks ago, why wouldn’t that be my focus, the next idea? The beauty of this industry is that it works with the way I create. The second I am finished with a concept, I move on. Not holding onto what it is that I have created, but what it is I will create next. Fashion design enables constant dialogue. Communicating in a manner that translates the context or chapter last lived and exposed to, while looking onto the next horizon. Anna Wintour once said “Fashion is not about looking back, it’s about looking forward.”

Agreed.

As I left my critique this past week, with three out of nine designs safe, two in critical care and a few left for the morgue, I thought to myself – what is it that I wasn’t listening to or seeing? My intuition, that’s what.

I am where I am today because I stay convicted. I trust in the direction I am taking because I must. The best part about fashion is that it is objective. If the direction doesn’t suit you, if it doesn’t look like the road you were on with me last season, you can hop off. Or you can trust that your future may just come in a different shade of Gretchen.

For now, eight days left, eight garments remaining.

This is the fourth piece in a new series at EcoSalon with Project Runway winner and sustainable fashion designer Gretchen Jones. For Jones, her daily apprenticeship with the “school of life” has been her guiding teacher and we look forward to bearing witness to her weekly inspiration collages, featuring ideas and scenes from the streets and parties of New York City, where she recently located. As well as her innate sense of style she’ll be pulling from a world of patterns, textures and all the designers who have preceded her.

The post Week 4: My Designer Life by Gretchen Jones of Project Runway appeared first on EcoSalon.