What do you get when you ask doctors from the world-renowned Mayo Clinic to bare their tortured-artist souls?

For the second year in a row, Mayo dermatopathologists are competing in a friendly art contest, using the images they see every day on lab slides as creative inspiration. “Every single day, dermatopathologists get to see beautiful images under the microscope, and most people never have the opportunity to see that,” says Dr. Julia Lehman, the creator of the contest. “So I thought it would be a nice way to show not only the science of dermatopathology, but also the art.”

Last year, the winning entry was “Hair Follicle Triplet,” created by Dr. Alexander Meves by introducing fluorescent dyes to a photo of hair follicles.

“Art can be seen in every aspect of life,” Dr. Lehman says. “You just have to have an open mind and be looking for it.” But while the gorgeous images from the competition highlight the amazing beauty of even the tiniest parts of the human anatomy, they’re also a great reminder of what we destroy when we neglect to wear sunscreen.

Check out all the 2012 contest entries and then vote for your favorite here.

Images: Mayo Clinic

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Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients access to their own medical data via Kaiser Permanente HealthConnect, the world’s largest civilian electronic health record.

Not just a handy core tool for patients, the online system is apparently saving thousands of trees annually. And, as of September 2009, Kaiser estimates its members completed six million doctor’s visits without using one gallon of gasoline. Guess they got the help they were seeking by going online.

“We will be entirely paperless by 2010 and these ads illustrate how we are doing our part in some way to help the environment,” I’m told by Lisa Ryan, Director of National Advertising at Kaiser. “Having a healthy environment creates a healthy community that helps individuals thrive.”

In these appealing ads, actress Allison Janney, the KP spokeswoman since 2004, drives home the point in her now familiar, smooth-as-a-surgical-glove delivery:

“By putting an end to paper medical records, we have ushered health into the digital age.”

To paraphrase the tagline: I think that I shall never see, a 62-page medical report as lovely as a tree.

“Our ode to trees talks to the fact that when you have online capabilities and a way to connect, it  does eliminate the need to drive to a facility or to an office visit,” says Ryan.

The Connected spot highlights the convenience of securely e-mailing your doctor, checking your medical records, reviewing test results and booking appointments online. This spares not just trees but the stress of being forced to listen to bad “music” after being placed on hold the second your doctor’s receptionist answer the line.

Kaiser clinicians are digitally connected to each other, which ultimately helps them stay connected to  members. The closing line of the ad summarizes, “At Kaiser Permanente, we believe that if knowledge is power, shared knowledge is even more powerful.”

Personally, I have struggled to attain the elusive power of shared knowledge while advocating for loved ones at hospitals where overworked, impatient doctors seemed agitated when pressed for too much info. Getting them to return phone calls was even harder. Then again, my family doesn’t use Kaiser. Maybe their doctors are more generous.

“Our primary care physicians are at center of who we are and we have great accessibility in person, on the phone and email,” says Ryan. “Ive had great experience with my own doc whom I have spoken to on the phone and through email. All of our new alternative ways to reach out and stay connected really help.”

I was glad to see the green connection extends to its Thrive website, which give readers tips on being “thriving communities” by buying locally-grown food, using fewer shopping bags, making their own cleaning supplies and avoiding exposure to chemicals in the home.

Ryan told me all of this effort, including the ad campaign, has been an extension of proven sustainability practices at Kaiser’s newly-built facilities, such as centers in Modesto and Santa Clara, using solar panels, pavement treatments to recycle run off water and friendly denim material in the walls as green insulation.

“The advertising is a great bridge between the sustainability message and the innovation of who we are,” Ryan  says. “It was a huge undertaking to go digital and to retrain the care staff, but it all speaks to our overall concern with the health of individuals and the community. ”

Prior to the green thrust, Kaiser treated us to daily ads on prevention, reminding our unhealthy nation that the more we exercise, eat well and get screened for diseases, the less we will have to spend on health care.

I think the ads resonate with the radio-listening masses facing poor health along with a poor health care system that has yet to be reformed.

With $50 million invested in the message, let’s hope Kaiser proves to be one of the needed cures.

Images: Kaiser Permanente, Wiki

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Being elected into The Institute of Medicine (IOM) is considered one of the highest honors in the field of health and medicine. It recognizes those who’ve demonstrated outstanding professional achievement and commitment to service.

Earlier this month the IOM announced the names of 65 new members and five foreign associates who’ve made major contributions to the advancement of the medical sciences, health care and public health. What’s especially interesting is that in order to assure diversity, they required that at least one-quarter of those selected be from outside of the health professions. They were chosen from such fields as the natural, social and behavioral sciences; law, engineering and the humanities.

We think that’s very “eco”.

This year, five of those selected are from the University of Southern California:

• Deborah Grady, MD, MPH is an international expert on menopause and the risks and benefits of postmenopausal hormone therapy. Grady has trained and mentored over 40 young researchers interested in women’s health. With colleagues at UCSF, she designed and conducted the Heart and Estrogen/progestin Replacement Study (HERS), a clinical trial of 2800 women with known coronary disease.

• Lawrence W. Green, DrPH specializes in population science research in cancer and other chronic diseases. In a current project, he’s looking at screening for colorectal cancer in the context of flu vaccine clinics. Once director of the Office of Health Promotion in the Carter Administration, he participated in the early development of the Healthy People Initiative, which since 1979 has continued to contribute to programs in health promotion and disease prevention. At the Centers for Disease Control and Prevention, he led international programs in tobacco control and national programs in community-based participatory research.

• Michael R. Harrison, MD is professor emeritus of clinical surgery, pediatrics, obstetrics, gynecology and reproductive sciences, and director emeritus, Fetal Treatment Center, UCSF Children’s Hospital. Harrison is internationally renowned for his expertise and innovation in pediatric and fetal surgery, and is author of more than 400 hundred peer-reviewed articles and several textbooks. He performed the first successful human fetal surgery for congenital diaphragmatic hernia and later for a number of other fetal anomalies. And he initiated the first National Institute of Health-sponsored clinical trials for fetal surgery. Harrison’s current research focuses on pediatric orphan device development.

• Sam Hawgood, MBBS is the dean and vice chancellor for medical affairs, UCSF School of Medicine. Hawgood has led the school in expanding research, fostering patient-centered care and furthering global health. He also directs a major NIH grant supporting a range of projects that seek a new understanding of lung biology and pulmonary diseases.

• Roger Nicoll, MD is a professor of cellular and molecular pharmacology and physiology. He’s renowned for his pioneering discoveries about the way the brain learns and remembers. Over several decades he’s shown that learning and memory occur when neural connections between nerve cells in the brain are strengthened. Nicoll’s research focuses on the brain’s hippocampus, which is severely damaged in Alzheimer’s disease. Understanding the chemistry of thought could enhance drug design for Alzheimer’s and other degenerative diseases of the brain.

Image: apdk

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