Best known for founding the Green Carpet Challenge, Livia Firth has now launched a collection of her own designs including this necklace made from recycled gold and silver.

Celebrity designed fashion lines may be the bane of the sustainable style industry (and for trained designers, a supreme annoyance) but a new clothing collection by green queen, Livia Firth, continues to put the undeniable power of a famous name to good use.

After launching a handcrafted jewelry line this past spring, Livia Firth Designs recently announced their 5-piece fashion collection for fall. Described by Firth as “fundamentals for every woman’s wardrobe,” the line features a versatile LBD made from organic wool with a vegetable-tanned recycled leather obi belt, two versions of a 30s-inspired cloche hat, a butterfly-emblazoned woven wrap and a hand-crafted gold and silver butterfly necklace.

Livia Firth modeling the collection’s organic-wool little black dress, which is lined in cruelty-free silk and comes with a recycled-leather belt.

According to the U.K.’s Daily Telegraph, Firth elaborates on her choice to limit her offering to a 5 piece collection,” It is the beginning of building a sustainable cupboard, which can slowly fill with good quality, classical pieces with a twist which are produced keeping in mind the ecological impact and social justice implications.”

The butterfly-emblazoned pashmina wrap is the stunning result of a collaboration with the Panchachuli Women Weavers development program, which produces a luxury line of woven accessories and facilitates economic and social independence for women in the Indian Himalayas. 

The pieces will be available this September on Firth’s shop-within-shop on Internet giant’s YOOX’s eco-friendly initiative Yooxygen. Having recently closed her west London store, Eco Age, to focus on e-commerce, the collection will join a selection of clothes and accessories from other eco-friendly brands curated by Firth for their style and sustainability.

The pair of woolen cloche hats are made by Pachacuti, the U.K’s organic and  fair-trade-certified milliner. 

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Livia Firth designs her first piece of sustainable jewelry and teams up with C.L.A.S.S. to create a fabric library.

We’ve been thrilled to follow Livia Firth, Creative Director of Eco Age and wife of Oscar-winning actor Colin Firth, as she has brought sustainability thinking onto the red carpets for a few awards seasons now. Her Green Carpet Challenge started out as a personal project, where she chronicled her conscious gown choices on her Vogue UK blog, but has garnered significant attention lately as Firth has managed to recruit some serious star-power.

Meryl Streep teamed up with Lanvin to create a golden gown made from eco certified fabric, Tom Ford created a gorgeous v-neck cocktail gown for Julianne Moore using vintage velvet and, for the BAFTAs, Viola Davis wore the first-ever eco Valentino gown.

For the Oscars this year, Livia Firth herself worked with Valentino’s studio to create a stunning red gown made from post-consumer recycled PET. Mr. Firth, who has done his fair share of green carpet challenges, played the recycling card and wore the same Tom Ford tuxedo he donned while accepting his Oscar for The King’s Speech.

It’s great seeing Firth challenging A-listers to dress consciously on the red carpet to make it a little more green. To make this easier for her fellow award show attendees, she recently teamed up with sustainable fabric guru Giusy Bettoni’s global network C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) to start the first Green Carpet Challenge Fabric Library. Designers and their celebrity clients can use this resource to find more sustainable fabric options, making the entire process of creating a green carpet gown much easier.

“We will offer the great designers who work with us a host of exciting ethical fibers and ideas and continue to push the boundaries of world class aesthetics with ethics,” says Firth.

What is really great about this new venture is that the Green Carpet Challenge Fabric Library will include offerings far beyond the typical eco staples like hemp and organic cotton. There are ethical and sustainable alternatives for a whole spectrum of materials, from wool, silk cashmere, cotton, linen, hemp, vegetable tanned and dyed leather to recycled polyester (eg. Newlife®), recycled polyamide, cashmere, cotton, denim and wool (eg. Cardato Regenerated).

“I have known and enjoyed working with Giusy of C.L.A.S.S. for a number of years,” Firth says. “Bringing together her unparalleled knowledge of sustainable fabrics with the GCC’s continued mission to increase the profile and the possibilities of sustainable style makes huge sense.”

We could not agree more.

Firth also recently launched her own eponymous eco-friendly fashion label, Livia Firth Design (LFD). This collection will feature a small line of luxury clothes and accessories designed by Mrs. Firth herself. Pieces are all produced with “love, fair trade rules and environmental standards in mind.”

The first piece from the collection to be released is a limited edition skull necklace. This necklace is Liva Firth Design’s first piece and it’s been made with sound manufacturing ethics in mind. The bronze used is made in the U.S. – in a solar powered factory – and is then sent to a jewelry-making co-operative in Devon in Southwestern England. There, the skulls are hand-crafted using the lost wax casting technique, a process developed by the Ancient Egyptians over 4000 years ago which involves covering a clay work of art in molten wax and allowing it to harden before covering it in a substance called “grog” to create a mold. The hot molten bronze melts the wax when it is poured in and a bronze sculpture is the result. Each of the four skulls on this necklace has been handcrafted in this manner, by artisan workers who are keeping age-old traditions alive.

The necklace is exclusive to Eco Age and features four handcrafted skulls on an unconnected chain, meaning that the necklace can be worn in a variety of ways (which Livia demonstrates in a the video clip below) and you can mix it up as you wish, wrapping it around your wrist or upper arm, or wearing it as a choker or pendant, depending on your mood and occasion. Intricately made with strength, playfulness and rebellion at its core, this necklace is guaranteed to bring an exciting edge to any outfit.

“LFD has at its heart simplicity and glamour and a little bit of playfulness, which should always be part of our life.” said Firth.

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Is it just us, or does that red carpet look a little greener?

Tonight, while most people will tune into the 69th Golden Globes to see if The Help will beat out Moneyball for Best Picture, our eyes will be trained on the red carpet pre-show coverage to see Livia Firth kick off her annual Green Carpet Challenge. What can we say? She has us hooked.

Firth, who runs Eco-Age and is married to actor Colin Firth, started the Green Carpet Challenge in 2009 to bring attention to her work in ethical and sustainable fashion. That year, she pledged to only wear upcycled, vintage, and eco-friendly outfits while accompanying her husband on the red carpet during awards season. The following year, the challenge picked up speed when Colin was the Best Actor pick across awards shows for his performance in The King’s Speech. Livia was by his side the whole way through, notably in a gorgeous upcycled Gary Harvey dress at the Oscars.

This year, Firth has recruited an impressive roster of designers who will dress her for awards season in accordance with GCC’s strict ethical and sustainable standards. The list includes Tom Ford, Chanel, Giorgio Armani, Gucci, Yves Saint Laurent, and Stella McCartney.

Tonight’s gown was designed by Giorgio Armani with eco-friendly materials, and Firth has been involved in its creation from day one. Firth described the process as “unreal” and writes on her blog:

To work with Armani was a real lesson in the design process. Everything begins with the material. Fortunately, Giorgio loved the eco material and knew he could work with it. The passion and efficiency of Giorgio’s team has been infectious.

Just before the show kicks off, Livia will release photos of and details about her dress on her Green Carpet Challenge blog at VOGUE UK. We’ll be there too.

Images: VOGUE UK.

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While the New Year has provided the typical fashion media’s pause for reflection, coverage for the sustainable fashion movement is enjoying a few more toasts and moments of celebration.

Champagne Lifestyles. Don’t you think the Golden Globes’ red carpet fashion could have used a little more green? And I’m not talking about the emerald dresses sported by Angelina Jolie, Catherine Zeta Jones, and Elizabeth Moss. The best news about Colin Firth’s win for the Kings Speech? The spotlight will be more brightly focused on his dedicated green-living wife, Livia Firth, and her Eco Age store which offers sustainable fashion and domestic solutions.

Congrats! Along with mentoring the newly launched Awamaki Lab Initiative, Study NY designer Tara St. James won the Ecco Domani Fashion Foundation Award for Sustainable Design. Along with seven New York-based designers who will each receive the $25,000 grant towards production of their runway show at February’s New York Fashion Week.

Hitting the big TIME. Discussions about the need for greener fashion are increasingly penetrating the mainstream media. Levi’s Water Less Jeans have garnered a steady stream of discussion-provoking coverage since the advance news of their launch hit the airways culminating in this week’s issue of TIME.

Bottoms up! Three U.K. mass market chains are broadening the reach of ethical fashion. After the well-received upcycled line From Somewhere, the popular supermarket chain Tesco announced the launch of a capsule collection from Goodone, made from factory surplus and off cuts.

Pharrell Williams’s sustainable Fabric company, Bionic Yarn, is teaming up with retailer Topshop to launch a three-piece denim collection with this season’s 70s style detailing. Retailer M&S is also launching a 70s influenced sustainable line, Indigo Green. The 15-piece collection will be made from organic, fair trade and sustainable sourced fabrics.

Image: Matt From London

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