EcoSalon goes vintage shopping in New York City.

A while back we discussed the “fashion hauling” phenomenon and the impact it is having on today’s teen shopper. While I do think it’s a disturbing trend, I also realize that there is very little we can do to affect the basic desire that shoppers have to share their finds with others. If you can’t beat them, join them. Of course, we here at EcoSalon do it in a conscious consumer kind of way, featuring some of awesome vintage finds that I recently scored while scouring two of my favorite NYC thrift shops.

At Beacon’s Closet in Williamsburg I found two things that fit well into current trends.

This African print tunic, which has a really lovely pattern and one of my favorite colors: green. I think it’s originally for kids, because the arm holes are a bit tight, but that’s an easy fix with the sewing machine.

These pale pink shorts are really nicely distressed, and both the color and length are right on trend for summer. And at $12, they were a great deal.

Moving on to my other favorite Brooklyn thrift shop, Guvnor’s Vintage Thrift, I found a bunch of great dresses.

First, I saw this vaguely animal-pattern dress in a nice, flattering 50s-style cut. Usually it’s hard to find this kind of dress without a really narrow waist, but this one fits perfectly and I’ll probably pair it with a delicate belt. I love the colors and the pearlized buttons too.

Like I mentioned, I’m very into bright greens right now, and this 70s dress with a pleated skirt and metallic bodice instantly caught my eye.

I have a problem with black—so much so that I had banned myself from buying anything black this summer. This long-sleeve maxi dress fit me really well, though, and when I saw that the label was called Mr. Sergio, like one of my best friends, I just had to break down and get it. It’s got these really nice ruffle details on the front that keep it from being just another black dress. Or maybe that’s just my excuse.

Finally, this rose-patterned linen thing caught my eye. Initially I wasn’t sure why, but I think I can relate to the fact that it’s an insane mix of styles – the collar is vaguely Asian, the pattern very conservative and sort of British, and the leather lace up detail with shells is very hippie chic. It was also less than $20, so done deal.

Actually, none of these set me back more than $40. The brown animal-print dress and green 70s party dress were the most expensive things, but the good thing about vintage clothing is that you can just sell it again once you don’t want it anymore. It’s like a virtuous circle of consumption, where all this good stuff is passed along for someone else to discover and fall in love with one day.

What are some of your recent vintage finds?

The post Vintage Fashion Haul: Thrifty Finds from NYC appeared first on EcoSalon.

What are “fashion haul” videos saying about today’s teenager’s attitude toward consumerism, and what’s on the other side of the spectrum.

In case you haven’t heard the term, “fashion hauling” refers to an internet phenomenon that has young (mostly) girls showing off their latest shopping finds to thousands of viewers in “haul videos” on YouTube. To be able to afford a constant stream of new stuff, haulers usually shop at fast fashion chains like Forever 21, H&M, Charlotte Russe and Target, or discount retailers like Marshalls, JC Penney or TJ Maxx.

Though this may seem like an innocent way for young girls to express themselves and share shopping finds with online peers, it’s becoming a serious issue because it promotes rampant, mindless consumerism. Haulers love fast fashion retailers because everything is cheap and they can afford a lot. They buy buy buy without putting any thought in how their clothing was made and where it comes from. If you consider the entire supply chain – from the raw materials and the labor required to the shipping and marketing – it is simply not possible to make a T-shirt that costs $7.

This video, a fashion haul by bodyrock.tv has over 3,6 million views on Youtube.

Fast fashion retailers, of course, do not want you to think about this stuff, they just want you to buy it. So naturally most of them have embraced the fashion hauling phenomenon with open arms, some of them even sponsoring popular haulers by offering gift cards, video contests and other incentives. Haulers seemingly live in a world where happiness can be bought, for a single-digit price tag at Forever 21, and everything is just “OMG, so cute!” To those of us far removed from it, these girls seem to be motivated by a desperate search for meaning.

The girls in this video, which has over 2 million views, just went on a serious shopping spree at Forever 21.

While it’s troubling to watch this trend develop and grow, there is also another side to the story. At the other end of the spectrum, many of today’s youth are distancing themselves entirely from the idea of ownership, looking for simplicity and alternative solutions to things they see not working in society. Instead of buying cars, they get Zipcar memberships, instead of buying CDs and DVDs they use Spotify, Hulu and other cloud-based streaming services, and instead of seeing the purchase of a home as the ultimate achievement they appreciate the freedom of renting. The less stuff you have, the more you stick it to the man.

This one has over 900,000 views and close to 12,000 comments.

Perhaps both of these extremes are reactions to coming of age in a time of economic uncertainty and political upheaval, but what does this polarization say about our society? And, more importantly, what effect will it have on the future of consumption? Does slow, considered fashion stand a chance against this escalating fashion hauling trend? Only time will tell, but perhaps it’s time to popularize “vintage hauling” or “stuff-I-already-have-in-my-closet hauling”?

Lead image, still from this video

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