While some sites carry tried and true lines we’ve been following for years, others are peddling cutting edge sustainable fashion – making conscious consumption more provocative than ever.

Here’s a list of what I consider the top 10 eco boutiques. Have at ’em!

Beklina

I just can’t convey how much I love this site, from the photos to the clothes. Always clean and easy to navigate, Beklina loves their indie designers and is willing to experiment with styles other boutiques are hesitant to try.

Love the Lina Rennell and Mociun offerings as well as these vegan moccasins by Manimal.

Beklina’s site says “Our fashion is modern organic, reflecting Northern California’s grace and beauty,” says Beklina, who believes clothing and design can be “precious, radical, nurturing, healing and wonderful.”

Guess it’s working cause whenever I go to their site, I’m instantly happy.

Embodies

I met Embodies owner Kenlynn Wilson last year at a trade show in New York. I could tell by the look in her eye she was the real deal when it came to being serious about eco.

She bases her criteria on a few things: What fabrics are used in the clothing, where the items are manufactured (and under what conditions), what types of dyes are used in the clothing as well as the packaging the clothes are being shipped in. Curating with a careful eye, Wilson’s due diligence yields a great stable of fashion-forward eco-designers.

Look for Alabama Chanin, Calleen Cordero cuff bracelets and select Linda Loudermilk.

Greenloop

Besides running a fabulous online boutique, Greenloop owner Aysia Wright is commonly used as a resource for both designers and the eco-community. She’s everywhere.

Having just wrapped up her Project Green Search in L.A., Wright’s returned to her home base of Portland, Oregon where she recently moved the brick and mortar Greenloop inside Seven Planet.

Check out the site for a veritable who’s who of eco-designers including Del Forte denim, Charmone shoes (crazy close-outs on them as I write) and Loomstate.

Arboretum

Guided by William McDonough and Michael Braungart’s Hannover Principles on our inter-dependence on nature, Arboretum owners Kate Morison and Andrea Barrett have created their own eco-study of beautiful designed clothing and accessories to show us.

Both women hail from Sonoma County where, they say a connection with the land is a part of their everyday life.
“From the rugged coastline to the majestic redwoods, we have drawn vast inspiration from our environment. Our inspiration and shared vision led us to build an Arboretum.”

Love their picks of Stewart and Brown, Rag & Bone and Prairie Underground.

Clary Sage Organics

After a busy day wearing my blogger and retailer hats, I want to slip on lounging wear with comfort and ease.

Clary Sage is my go to brand for comfy but stylish yoga pants, camisole tops and my very favorite, Convertible Wrap (feels delicious).

In addition to their own line, they have an “After Yoga” section with easy slip on skirts, tunic t-shirts and go-to hoodies.

Just when you thought you were completely satisfied with their clothing selections, they offer a great range of Lotions and Potions including my favorite body care line, Farmaesthetics and perfumes by Tsi~La (Ylang Ylang is mmm…). Search the site for your own new favorites.

Kaight

Kate Macgregor, the founder and owner of Kaight has carefully edited her boutique for men and women that dig clothing and accessories “thoughtfully designed” with organic and sustainable textiles.

Like most of the eco-boutiques listed here, Kaight specializes in emerging and independent designers who use organic, recycled and sustainable materials.

Love their Ashley Watson bags, Melissa Shoe selection as well as Dream & Awake vintage dresses.

Tobi

In addition to their traditional shopping, Tobi offers an Eco-Tobi site which I hope continues to grow.

If you can’t get to the actual brick and mortar shop in San Francisco, their 1-to-1 shopping experience can be had onlinewhich involves live chat with one of the owners to get style advice or sizing questions answered before you buy.

Lots of great natural body and hair care lines including Pangea, Hamadi and Pure Fiji as well as basics from Alternative Apparel and tried and true lines by Edun, Prairie Underground and Stewart and Brown.

Jessa Brinkmeyer, owner of Pivot

Pivot
This Chicago-based online boutique is run by Jessa Brinkmeyer on the premise that being eco doesn’t have to be overwhelming.

Brinkmeyer says “A big part of building an eco-smart wardrobe is finding pieces you can keep and love.”

Very true. By picking even one sustainably designed article of clothing from Pivot, you’ve in fact begun your journey.
You might want to start with a great fitting She-Bible cardigan or Lara Miller sweater that will stylishly last you for years.

Sodafine

Sodafine has got to be one of the sweetest shops going.

Based in Brooklyn, the boutique’s owner Erin Weckerle focuses her buying on “innovative and unique handmade clothing, accessories and gift items.”

Weckerle also carries a selective collection of vintage clothing, (I recently was gifted a beautiful vintage slip from a friend who stopped in there) as well as lines utilizing eco-friendly fabrics and sustainable labor practices.

The site says “Many of the items you’ll find at Sodafine are made by individuals who call themselves artists and see their production of clothing/accessories as just one facet of their artistic process”¦We are eager to assist young artists and craftspeople with information(and inspiration) for marketing their wares. We intend to provide an interesting model of the intersection of art, craft, and fashion at work in everyday life.”

And they have.

Check out great pieces from Feral Childe, Popomomo as well as Sodafine’s own in-house line.

Kind

Kind states that their boutique is for “Living happy, living gently,” which makes me love them all the more.

Mixing sustainably designed as well as vintage finds with things for your nest, Kind is a one-stop shop with quality pieces, consciously handpicked to really reflect their store.

Check out clothing by Mika Machida and Nixxi as well as shoes by Neuaura and Olsen Haus.

The post Top 10 Online Eco-Boutiques appeared first on EcoSalon.

Rachel Avalon, 2009 Project Green Search winner

Have you followed the progress of Project Green Search? It’s a recent contest that closed recently with winner, Rachel Avalon, being “crowned.”

Aysia Wright of Greenloop and Remy Chevalier of Lu Magazine, who co-hosted the event, say Greenloop’s education, outreach and fund raising arm naturally evolved into Project Green Search, a platform aimed at inspiring people to start thinking about how to align their careers with their environmental ethics.

Wright saw this inspiration as opportunity to reshape a particular  economic landscape, to support progressive, triple bottom line business models, media projects and non-profit organizations seeking to move forward in the realm of sustainable living.

In the case of Avalon, Wright admits she’s beautiful, but much more than just a fresh face.

“People relate to other people, especially people who tell a good story, who are accessible and authentic,” says Wright. “For many companies, non-profits, and media projects, telling their story in a compelling manner is a huge challenge. With the right person, this monumental task is so much easier.  It’s usually pretty clear when a cause is only skin deep to the person relating it, which affects its ability to take root and grow. When the right person tells the story though, a person who lives and breathes the story themselves, you can see it and feel it, and it resonates. ”

Wright says that is her goal with Project Green Search: to educate, inspire, make the connections and serve as the platform where all of this can take place.

Chevalier agrees, but has his own spin.

“Models and actors in ads or commercials need to believe in what they’re selling, so they’re not just doing it for the paycheck, prostituting their image to pay the rent,” Chevalier says. “We want to create an environment where that can happen, grow and expand, so as to transform the entire industry, which has always been led by where the next ‘it’ girl wanted to be.”

Based on Chevalier’s remark about transforming the idea of what a model is or represents for a brand or even for our culture is massive, especially when you’re standing out for the eco-world. There’s a lot more to be hold accountable for.

Avalon has a lot of weight on her shoulders now, and I’m not talking about the Swarovski crystal-embedded crown. What makes her the green girl to stand tall?

I  asked all the Project Green Search judges one question: Was your choice to crown Rachel Avalon as the next green “it” girl based more on her being a fresh face or for her ease in being an advocate for all that is green and good?

Here’s what they had to say.

Darren Moore, Alter Eco Co- host on Discovery’s  Planet Green and Ecovations Founder:

“The reason Rachel Avalon was chosen as the next green girl was because all the judges considered her to be in the top two of their list. For me, Rachel represented the qualities we agreed were most important as judges:

1. History of work in the field
2. Relateable to the masses (look included)
3. Knowledge of green priorities (what’s most important)

This was a challenge to choose because each of the contestants had strong points with unique talents, skills and looks that were difficult to place in comparison with each other. This being the first competition, we had to devise our own criteria and all of us judges had a opinions on who they thought was the best public figure. We were essentially deciding on who we felt would be the choice of the people.”

Deborah Lindquist, Eco-fashion designer combining environmental responsibility with cutting-edge aesthetics:

“I suppose a bit of both. We needed to pick a girl who was commercially viable as a model but who also could speak well and was knowledgeable about the green lifestyle.”

Anna Griffin, Editor-in-Chief of CocoEco Magazine:

“My main criteria in choosing the Project Green ‘It’ Girl was to find a fresh face that was accessible to both big brands and the general public, who could also walk her talk in our green space, was passionate and had super integrity. In order to make green a mainstream conversation, it is imperative we start considering what is commercially viable, and build bridges between our industry, large brands and the general public.  Rachel has the ability to transcend each area, and has all the qualities needed to be that spokesperson.”

Starre Vartan, author of The Eco Chick Guide to Life: How to Be Fabulously Green and publisher of Eco Chick:

“I chose Rachel Avalon for three particular reasons: she has an amazing face that telegraphs natural beauty, she is graceful, well-spoken and easy on camera, and most of all, her passion for a greener planet is contagious and genuine. After interviewing Rachel, and speaking with her both formally and informally, her love for the planet was palpable, like something that spread from her and infected everyone around her. That is the quality I was hoping to find and several of our contestants were incredibly dedicated to various environmental causes, but Rachel Avalon’s love for the Earth is like a living thing and as we all know, Mother Nature needs representatives who can communicate both the challenges and the joys of going green.”

Josie Maran, Professional model and founder of Josie Maran Cosmetics:

“Rachel is our ‘It’ girl because she is fresh faced and a great advocate and spokesperson for all that’s good. She’s beautiful inside and out!”

The post Project Green Search Judges Talk Avalon appeared first on EcoSalon.

From Philip Lim’s Fall 2009 RTW

One of fashion’s best design trends to enter the current style scene is the element of draping.
Some of you are fanning yourselves wondering if I’ve taken a punch to the head but I tell you, it is a gift to us.
Luscious fabric looped and laying in places you need it to camouflage abdominal imperfections, draped dramatically to show one’s décolletage or side-swept to pull away the eye from areas beyond our control.
Yes, draping.

According to the Institute of Draped Clothes, (there is one), “In the ancient world, whether in Rome, Greece, Egypt, or Mesopotamia, draping was considered the most civilized way to dress. It was the art of the elite to gracefully arrange the folds of elegant togas and other draped garments. This tradition survives today in the unequaled grace of the sari. Yet at the same time, draped clothing has been the daily working attire of ordinary people, from the old ‘great kilt’ of Scotland, to the sarong and dhoti of southern Asia.”

Current fashion draping trends have steered away from the kilt and sari proper but inspiration from the ancient world lingers in pieces from internationally-recognized designers like Philip Lim (above) and here with Donna Karan:

For a more eco-approach to draping I suggest these burgeoning designers who prove that draping can be done responsibly:

Sublet’s Catherine Dress at Greenloop

She-Bible’s Monarch Top at Beklina

Prairie Underground Mothette Light Dress at Embodies

The post Trend Alert – Draped & Divine appeared first on EcoSalon.