There’s a new beauty trend making the rounds at hair salons and we think it’s pretty gross.

Women are turning to botox to help their hair blowouts last longer. The new trend is appropriately called the “Blowtox.”

“How does one get a Blowtox?” you may find yourself thinking… Let us tell you all the disturbing details. The hair blowout preservation tool was created to help women who workout (think really sweaty workouts like intense cycling classes, such as SoulCycle) maintain their pricey hairdos. The Blowtox is, basically, a set of a “couple dozen” shots to the scalp. The Botox “stops up” sweat glands for three to nine months, thus, allowing blowouts to last a bit longer every week. The FDA has approved Botox for excessive underarm sweat, so, I guess that it makes sense that it could also help curb regular exercise sweat, too.

Now, I can’t imagine using Botox on my face, let alone having it shot directly into my scalp, just to have a hairstyle last longer. But to each their own, I guess.

Fast Company did the math and discovered a Blowtox — a totally elective procedure that runs about $1,500 a treatment — could save some women money.

“For some (fabulously wealthy) women, a $1,500 Blowtox treatment may actually save money. A blowout at a trendy hair dry salon costs $40 (for the uninitiated, a “blowout” is when a salon shampoos and styles your hair without cutting it). Let’s say that a dose of Blowtox saves two blowouts per week. That’s $2,880 over nine months. On the other hand, you really don’t need a professional beautician to blow dry your hair,” reports Fast Company.

OK, sure, whatever. We still think this new hair trend is weird.

And we couldn’t end this piece without reminding everyone that some blowouts — even minus the Botox — are incredibly toxic. According to the Environmental Working Group, Brazilian-style blowouts, which can last for up to six months, can “contain as much as seven percent formaldehyde, a toxic chemical, which the U.S. government in 2011 designated a known human carcinogen. Formaldehyde also triggers allergic reactions.”

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Image of smooth hair from Shutterstock

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