Anouk just put out an amazing ad to sell its contemporary ethnic apparel. And while, yes, the ad is beautifully shot, it’s the story of the ad that’s awesome.

“The Visit,” the ad film’s title, sells the slogan Bold is Beautiful by telling the story of two women who are waiting for one of the woman’s parents to visit. As the ad goes on, the viewer becomes privy that the women’s nerves are on edge not because of the visit, but because they plan on sharing with the woman’s family that they are a couple. Watch the video below.

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