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	<title>Indigo Green &#8211; EcoSalon</title>
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		<title>From Niche to Mainstream: A Toast to Sustainable Fashion</title>
		<link>https://ecosalon.com/a-toast-to-sustainable-fashion/</link>
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		<pubDate>Wed, 26 Jan 2011 21:27:55 +0000</pubDate>
		<dc:creator><![CDATA[Rowena Ritchie]]></dc:creator>
				<category><![CDATA[Look Fabulous]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[2011 trends]]></category>
		<category><![CDATA[Awamaki Lab]]></category>
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		<category><![CDATA[Golden Globes Fashion]]></category>
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		<category><![CDATA[Indigo Green]]></category>
		<category><![CDATA[Levi's Waterless Jeans]]></category>
		<category><![CDATA[Livia Firth]]></category>
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		<category><![CDATA[roundup]]></category>
		<category><![CDATA[Rowena Ritchie]]></category>
		<category><![CDATA[Study NY]]></category>
		<category><![CDATA[sustainable]]></category>
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		<description><![CDATA[<p>While the New Year has provided the typical fashion media&#8217;s pause for reflection, coverage for the sustainable fashion movement is enjoying a few more toasts and moments of celebration. Champagne Lifestyles. Don’t you think the Golden Globes’ red carpet fashion could have used a little more green? And I’m not talking about the emerald dresses&#8230;</p>
<p>The post <a rel="nofollow" href="https://ecosalon.com/a-toast-to-sustainable-fashion/">From Niche to Mainstream: A Toast to Sustainable Fashion</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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				<content:encoded><![CDATA[<p><a href="http://ecosalon.com/wp-content/uploads/mikeSchmid.news_.5001.jpg"></a><a href="http://ecosalon.com/wp-content/uploads/marks-and-spencers.png"><a href="https://ecosalon.com/a-toast-to-sustainable-fashion/"><img class="alignnone size-full wp-image-70286" title="marks and spencers" src="http://ecosalon.com/wp-content/uploads/marks-and-spencers.png" alt="" width="455" height="350" srcset="https://storage.googleapis.com/wpesc/1/marks-and-spencers.png 455w, https://storage.googleapis.com/wpesc/1/marks-and-spencers-300x230.png 300w" sizes="(max-width: 455px) 100vw, 455px" /></a></a></p>
<p>While the New Year has provided the typical fashion media&#8217;s pause for reflection, coverage for the sustainable fashion movement is enjoying a few more toasts and moments of celebration.</p>
<p><strong>Champagne Lifestyles</strong>. Don’t you think the Golden Globes’ red carpet fashion could have used a little more green? And I’m not talking about the <a href="http://www.fabsugar.com.au/Trend-Alert-Green-Dresses-2011-Golden-Globe-Awards-13292581">emerald dresses</a> sported by Angelina Jolie, Catherine Zeta Jones, and Elizabeth Moss. The best news about Colin Firth’s win for the <em>Kings Speech</em>? The spotlight will be more brightly focused on his dedicated green-living wife, <a href="http://fashion.telegraph.co.uk/columns/hilary-alexander/TMG8269917/Livia-Firth-is-green-queen-of-the-red-carpet.html">Livia Firth</a>, and her Eco Age store which offers sustainable fashion and domestic solutions.</p>
<p><strong>Congrats!</strong> Along with mentoring the newly launched <a href="http://www.andina.com.pe/Ingles/Noticia.aspx?Id=r1KE5qqDPbQ=">Awamaki Lab Initiative</a>, Study NY designer <a href="http://4equalsides.com/">Tara St. James </a>won the <a href="http://www.eccodomani.com/fashion-foundation/">Ecco Domani Fashion Foundation Award</a> for Sustainable Design. Along with seven New York-based designers who will each receive the $25,000 grant towards production of their runway show at February’s New York Fashion Week.</p><div id="inContentContiner"><!-- /4450967/ES-In-Content -->
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<p><strong>Hitting the big <em>TIME</em></strong>. Discussions about the need for greener fashion are increasingly penetrating the mainstream media. <a href="http://racked.com/archives/2011/01/19/levis-waterless-jeans-use-28-to-96-less-water-to-manufacture.php">Levi&#8217;s Water Less Jeans</a> have garnered a steady stream of discussion-provoking coverage since the advance news of their launch hit the airways culminating in this week’s issue of <em><a href="http://www.time.com/time/magazine/article/0,9171,2041116,00.html">TIME</a></em>.</p>
<p><strong>Bottoms up!</strong> Three U.K. mass market chains are broadening the reach of ethical fashion. After the well-received upcycled line <a href="http://fashion.telegraph.co.uk/news-features/TMG8254833/Sri-Lankan-upcycling-factory-makes-waves-in-the-fashion-industry.html">From Somewhere</a>, the popular supermarket chain Tesco announced the launch of a capsule collection from <a href="http://www.ecouterre.com/goodone-launches-upcycled-fashion-collection-for-tesco/">Goodone</a>, made from factory surplus and off cuts.</p>
<p>Pharrell Williams’s sustainable Fabric company, <a href="http://www.trendhunter.com/trends/topshop-and-bionic-yarn">Bionic Yarn</a>, is teaming up with retailer <a href="http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&amp;catalogId=33057">Topshop</a> to launch a three-piece denim collection with this season’s 70s style detailing. Retailer <a href="http://plana.marksandspencer.com/we-are-doing/sustainable-raw-materials/stories/6/">M&amp;S</a> is also launching a 70s influenced sustainable line, <a href="http://www.ecotextile.com/index.php?option=com_content&amp;view=article&amp;id=10936:mas-launches-new-sustainable-collection&amp;catid=10:fashion-retail&amp;Itemid=2">Indigo Green</a>. The 15-piece collection will be made from organic, fair trade and sustainable sourced fabrics.</p>
<p>Image: <a href="http://www.flickr.com/photos/londonmatt/3031914372/">Matt From London</a></p>
</p><p>The post <a rel="nofollow" href="https://ecosalon.com/a-toast-to-sustainable-fashion/">From Niche to Mainstream: A Toast to Sustainable Fashion</a> appeared first on <a rel="nofollow" href="https://ecosalon.com">EcoSalon</a>.</p>
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