Dream. Compassion. Freedom. Instinct. Voice. These are the missions of Mission Savvy, an online eco boutique founded by green entrepreneur, fashionista and animal advocate Jennifer Miller. After years of heartache at the prevalence of animal abuse in our world, Miller put her savvy into action and founded Mission Savvy.

Featuring vegan, ethical fashions curated for stylish everyday wear, Mission Savvy donates 5% of all profits to causes that support animal conservation, health, emergency aid, and awareness. We are so pleased to offer a curated selection of designs this week, exclusively for EcoSalon readers.

Use the code “ecosalon” at checkout to receive 10% off in this very special collaboration. These are our select favorites, but the sale is happening sitewide so be sure to visit today!

Jenny Dress by Curator

The perfect warm weather LBD. The flirty A-line looks good on every figure. $110 before EcoSalon discount. $99 using promotion code “ecosalon” at checkout.

Imago Jacket by Kelly Lane

A butterfly print blazer from Kelly’s “Butterfly Collection” we love. Sweetly retro and ultra-feminine. Enough tailoring for a smart fit, and enough ease for summer’s more casual style. $170 before EcoSalon discount. $153 using promotion code “ecosalon” at checkout.

Balance by Olsen Haus

Vegan shoes never looked hotter. Sexy yet neutral to wear with everything all the way to fall. Doubly good because they’re made of recycled materials. $200 before EcoSalon discount. $180 using promotion code “ecosalon” at checkout.

Romantic Pullover by Clary Sage Organics

Slouchy pull-me-close perfection. The Clary Sage sustainable line supports local California organic cotton farmers. $75 before EcoSalon discount. $67.50 using promotion code “ecosalon” at checkout.

Abalone Dress by Feral Childe

Hello, girl! That’s Miller herself modeling this dress and the other selected items. From their Spring Collection, a journey through Roman seaside town Tarquinia, including this watercolor collage dress. $85 before EcoSalon discount. $76.50 using promotion code “ecosalon” at checkout.

Editor’s note: EcoSalon collaborations are always fresh – and exclusive for you. Visit weekly for new flash sales, deals and discounts from the best conscious brands.

The post A Curated Sale with Online Eco Boutique Mission Savvy appeared first on EcoSalon.

Depending on which camp you belong to, vegan or eco (and they are two completely different ones), your views on wearing animals will differ greatly.

If you are vegan, they will not only differ, they will absolutely mean you never wear another piece of clothing or accessory made from an animal again. The eco establishment will argue that recycling and using sustainable materials (ones not filled with pesticides or petroleum by-products) is the better way to go. It’s a tough consumer dilemma, and one that divides, as there are strong arguments for both.

When I came across Harricana by Mariouche, I thought the recycled fur line was tastefully done and contacted the designer Mariouche Gagné for an interview.

My two questions for her rested on the claim that the company “has recycled over 50,000 coats and turned them into new branded creations, adding up to nearly 400 metric tons of refurbished fur,” an estimated half a million animals’ lives saved thanks to recycling countless vintage jackets and pelts. While I thought the idea of recycling fur into forward designs was ingenious, the devil’s advocate in me also thought if I were an animal rights activist, I’d think the mere wearing of fur just promoted it – and I’d be angry.

Second, noticing her claim that the shops featuring her work were all over the world, I wondered if the reason they aren’t sold in the U.S. is due to a different mentality about wearing fur.

Harricana by Mariouche, Winter 2010

Mariouche has her own feelings about wearing fur: “I like to think further than just that the poor animal that died for the jacket a hundred years ago, I think about the animals I save now by recycling. That makes a lot more sense,” she says from her Montreal studio which today has international sales in 18 countries including Switzerland, France, Austria, Germany, and Russia.

“I am not for making with new,” she adds. “I recycle thousands of coats, silk scarves and army jackets every year into pieces that will last for another 100 years. I don’t design just for a passing trend.”

Amongst her cold weather designing credentials – like living at the North Pole – Mariouche has spent time in Kuujjuaq in Nunavik, where local Inuit women make clothing using traditional methods and see the killing of an animal in a holistic way where every drop of the animal is utilized from their oil to their pelt. While she does not condone the killing of animals, her message is clear: “We are all these city hypocrites and we want other people we don’t see to kill our food and make our clothes and that, is not natural.”

Harricana by Mariouche, Winter 2010

Jennifer Miller, founder of Mission Savvy, an eco-boutique that pairs eco fashion with pressing issues in animal welfare has her own feelings on recycling fur: “I’m just sort of over it. That’s all.”

A longtime animal rights activist, Miller asks why we even need to be wearing fur in the first place.

“If you live in a heated house, have the privilege of being able to cook yourself a warm meal and snuggle up in a warm bed at night, there’s no real survival purpose to owning a fur coat. Communities outside of true indigenous lifestyles really have no purpose wearing fur. And therefore if you are inclined to wear it, choose your Nordic destination, endure a season of coastal fishing, sheep herding, knitting, hunting and territorial defense and really immerse yourself in the culture of having no choice but to wear fur. Otherwise please spare me the headache of preaching about how the jacket keeps you warm in the winter, all 1.5 hours of the day that you are actually outside,” says Miller.

But from an animal welfare perspective, Miller thinks if there must be a fur industry, it should most certainly revolve around recycled fur with not a single animal being skinned alive again.

“Fur can be put to better use than fashion,” she says, “There are hundreds of thousands of homeless people that would appreciate a fur coat donation. Humane Society of the United States has a great program called ‘Coats for Cubs’ where you can donate your fur coat and it’s used to comfort animals in rehab. And what about using them as a down alternative as well? Fur stuffed blankets is another great idea for families with children that can’t afford to turn on the heat in the winter.”

Mariouche, who might agree with the multitude of uses for fur, holds the position that no matter what, people are going to buy fur.

“I offer people with money a choice though to be more ethical and I think if you can offer that in the luxury sector, giving them a choice, it’s better than nothing.”

Top Image From Harricana by Mariouche

The post Recycling Fur to Save Animals appeared first on EcoSalon.

When you walk into your neighborhood boutique do you ever pay attention to the music that’s being played?

I do and I also take cues from their playlists for my own personal creations. Fashion and music pretty much go hand in hand and shopgirls? Well, they’re some of the hippest chicks going.

So get your ipods ready to be loaded. We’ll dedicate this potential playlist to all the  Shopgirls who’ve ever sold an organic cotton tunic or recycled handbag.

I asked them what they were playing and if they thought music was important to their shop’s ambiance. Here’s what a few of them had to say.

Kate Morison of Arboretum

“It is very important to us to have the proper vibe at Arboretum – one that makes people feel relaxed, happy, and willing to spend time and money in our space. We have experimented a lot and tracked people’s reactions to various bands, genres, etc. Our most successful shopping smash hits get compiled into iTunes playlists. My favorite is called “Store Sanctioned” and it’s got songs by the New Pornographers, Beruit, Andrew Bird, Electrelane, Dntel, The Knife, The Shins, The Brunettes, and more. We also rely a lot on Pandora, we created a station based on our love of Stereolab and Bacelorette which always fills the fitting rooms. Retail without music is just awkward, especially when the sound is out, the customer can sense some intangible absence. Besides, we need the music to motivate us to stay sunny and smiling at customers all day. Music is our Prozac.”

Kate McGregor of Kaight

“We play lots of different music at Kaight. Lately we’ve been playing a lot of Go Gos & George Michael, as well as Serge Gainsbourg (I’m a little obsessed). Typically, though, we keep it mellow with The XX, lots of Beatles, Superspirit, Radiohead, Lykke Li, Nouvelle Vague. Music that puts people in a calm, relaxed mood and makes them feel comfortable.”

Jennifer Miller of Mission Savvy

“I want Mission Savvy to be an experience into a world that is like no other (around these parts at least) so I pick Indie music that has a chill vibe. Like Ben Harper, Rusted Root, Discpatch, Eric Hutchinson, Barefoot Truth and a whole mix of singer songwriter girls. Very very happy stuff that makes you feel at peace. I want my customers to come back because they like being inside Mission Savvy – atmosphere and mood are keep to the end result – making sales!”

Donna Oakes of Cow Jones Industrials

“If I play CDs, it’s often Annie Lennox, Pretenders, Beatles, Sting, Herbie Hancock, David Bowie, Joni Mitchell. Mostly music that I like hearing but isn’t something that a potential customer might have a “Yuck” reaction to. I love listening to Tom Waits but get weird looks from some.”

Wendi Goad of Clary Sage

“The music we listen to at the store is an eclectic mix of classic rock, indie rock, folk, and female artists across all genres.
We love Adele, Alexi Murdoch, Beastie Boys, Citizen Cope, Estelle, The Fugees, Kings of Leon, Madonna, Lykke Li, Priscilla Ahn, The Supremes, and Wilco.”

“When we put together a playlist we are looking to create a welcoming feel for our clients. We want our music to be upbeat, but calm and collected. We also look to music to help us create energy in our store for our sales staff, and clients alike. As a yoga lifestyle brand we want to help our clients feel energized, but not overstimulated, and we rely on our music selection to help create that atmosphere.”

Image: Nati

The post Neighborhood Boutiques Set Their Stage with Song appeared first on EcoSalon.

We recently wrote about Jennifer Miller, founder of Mission Savvy in our Top 20 Eco-Fashion Sites list, so some of you already realize how much we love what she’s doing.

Based in Charleston, West Virginia, Miller has five “Missions” that represent her online store: Dream, Compassion, Freedom, Instinct and Voice. Each of these collections are symbolic of an animal protection issue she’s passionate about.

“Because of the fun, fashion element built within Mission Savvy I have been able to approach new demographics of people and talk about animals in entertainment or about excessive use of animals in medical research. When offered the opportunity to either help or continue to ignore these situations, I have found that people want to help,” says Miller.

For example, since launching in March, she has been invited to speak in open forums and conferences such as the Women of the Green Generation Conference in California.

“Every month we have an event that showcases different issues in animal welfare while allowing people to shop and have fun at the same time. We will be a featured eco-boutique in Nashville Fashion Week this September showcasing fashion and our mission side by side and we will soon be opening our first retail location that will jointly operate as a vegan friendly cafe and a venue for fundraisers for local animal rescue efforts,” says Miller.

As a former IFAW employee, Miller has seen a lot of animal cruelty worldwide so we support her creative way of educating us about what we don’t know behind the scenes at everything from traveling circuses to zoos and all that gray area in between.

Five percent of profits generated by sales from the site are donated to a select group of animal welfare and conservation groups.

This week’s giveaway is from her Dream Collection, featuring the Poinsettia Dress from EcoSkin, made from a bamboo/tencel knit blend.

Miller writes to me: “It’s wrinkle proof and incredibly soft, but not see-through kind of soft or t-shirt kind of soft.”

Perfect soft? You want it? Leave a creative comment below and you might just be slipping into this strapless number.

Good luck!

(Legalese: contest rules and FTC compliance.)

The post Mission Savvy’s EcoSkin Dress Giveaway appeared first on EcoSalon.